There’s more to being a good neighbour than just being a great dealership.
“The customer experience is a very big deal to us, but that’s not enough,” said Cory Herle, general manager of Legacy Ford in Fernie. “You have to support the community, because they support you.”
Legacy Ford has invested in its future in Fernie, with its sparkling new facility at 6165 Brenners Road. The showroom and the service and parts departments are all set up to offer premium customer service.
“We have top-of-the line machinery, including a wheel alignment machine — not a lot of places have that,” Herle said. “A customer’s time is valuable, so we do what we can to offer a one-stop shop.”
New facility, long-term employees
Ford is the top-selling manufacturer in Canada, and Legacy carries their complete line of cars and trucks. “Trucks are especially popular in the Interior,” Herle said. “The F-150 is our best seller by far.”
Legacy’s new facility is staffed with long-term employees who know Fernie and care about their customers. The Master Technicians service all makes and models of vehicles. The showroom staff, from the reception desk to the sales team, want you to enjoy the experience of purchasing a new (or new-to-you) vehicle.
But Herle says the team goes further. “Helping out and giving back in the community is very important to us,” he said.
“We believe in community spirit, and we are involved in supporting the people of our community. We support the endeavors of our community member groups, and strongly endorse and promote their services and efforts in assisting individuals in need.”
Shopping locally adds community value
He said Legacy Ford supports the Fernie food bank, and through Ford Canada’s Drive 4 Ur Community program, has contributed to the Fernie Ghostriders hockey team. Legacy Ford also sponsors the Fernie Mountain Bike Club.
All of this is possible because the people of Fernie shop locally. “That’s a big part of what makes a community,” Herle said. “We love serving our neighbours, and our city gets added value when our local businesses can pitch in with community efforts.”