HASH(0xbab6dc)

‘SNL’ time zone shift pays dividends with big boost

'SNL' time zone shift pays dividends with big boost

NEW YORK — NBC’s decision to air a live version of “Saturday Night Live” in every time zone has paid immediate dividends.

The network’s telecast last weekend, with host Jimmy Fallon, musician Harry Styles and with Alec Baldwin and Melissa McCarthy delivering their hit impersonations of Donald Trump and Sean Spicer, was seen by 7.87 million people, or 21 per cent more than the previous week’s telecast, the Nielsen company said.

For the first time, NBC decided to air the show live from New York in the Mountain and Pacific time zones — then repeat it in the show’s customary 11:30 p.m. time slot. Nielsen did not immediately have exact numbers on how much this decision boosted viewership. But counting both airings, overnight ratings among young viewers in the two Western time zones more than doubled over the previous week’s telecast.

Among the 18-to-49-year-old demographic last week, “Saturday Night Live” had more viewers than all prime-time shows except “The Big Bang Theory” and “Empire.”

It has been a banner year for NBC’s comedy institution. When people who record the show and watch within a week are counted in, the typical “Saturday Night Live” edition is seen by 10.9 million people each week, Nielsen said. That doesn’t even count the way many people view late-night comedy these days, through clips spotted online.

The television viewership is up 29 per cent over last year and, NBC said, is the show’s best season since 1993-94.

The show typically does well in election years. What makes this season different is the audience has remained strong after the election, fueled by Baldwin’s indelible Trump impersonation and McCarthy’s instant-classic take on the president’s press secretary.

CBS won the week in prime-time, averaging 6.6 million viewers. ABC had 4.5 million, NBC had 4.4 million, Fox had 2.5 million, Univision had 1.5 million, Telemundo had 1.2 million, ION Television had 1.1 million and the CW had 900,000.

Fox News Channel was the week’s most popular cable network, averaging 2.33 million in prime-time. Boosted by the NBC playoffs, TNT had 1.66 million viewers, HGTV had 1.47 million, MSNBC had 1.466 million and ESPN had 1.31 million.

ABC’s “World News Tonight” topped the evening newscasts with an average of 7.61 million viewers. NBC’s “Nightly News” had 7.56 million and the “CBS Evening News” had 6.2 million.

For the week of April 10-16, the top 10 shows, their networks and viewerships: “The Big Bang Theory,” CBS, 11.89 million; “Dancing With the Stars,” ABC, 10.31 million; “Stayin’ Alive: Grammy Salue to the Bee Gees,” CBS, 10.31 million; “The Voice” (Monday, 8 p.m.), NBC, 9.88 million; “Blue Bloods,” CBS, 9.43 million; “NCIS,” CBS, 9.06 million; “Hawaii Five-0,” CBS, 8.49 million; “Survivor,” CBS, 8.32 million; “60 Minutes,” CBS, 8.16 million; “The Voice” (Tuesday), NBC, 7.76 million.

___

ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by 21st Century Fox. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.

___

Online: http://www.nielsen.com

David Bauder, The Associated Press

Just Posted

Fernie Swim team aims for Nationals

Aidan Chudleigh has high hopes for his swim team this year, and… Continue reading

Jaffray Area OCP goes to public hearing

The public hearing will be held November 22nd at 7:00 PM at the Jaffray Community Hall.

Oil dumped illegally at Tie Lake Transfer Station

The Regional District of East Kootenay is searching for any information in… Continue reading

Forecasters promote avalanche safety awareness

Avalanche Canada advising backcountry enthusiasts to get proper training and equipment.

First shovel hits ground at Sparwood Skate Park

It was an exciting day on Wednesday, November 8, when the first… Continue reading

Run, hide, fight — surviving an active shooter situation

A former Kelowna cop teaches how to survive an active shooter situation

Sparwood florist to compete nationally

The Maple Leaf Cup; where art and flower design meet under one… Continue reading

Trudeau mania, Scheer enthusiasm in B.C. this week

Prime minister, Conservative leader drop in on Surrey. White Rock

B.C. church defaced with disturbing anti-Christian graffiti

Staff at Crossroads United Church reported the vandalism to police late last week

PayPal ordered to disclose business accounts to Canada Revenue Agency

Online payments company has 45 days to hand over information identifying its account holders

Federal government to boost treatment options for opioid drug users: minister

More than 2,800 people died last year as a result of the overdose crisis

Ambulance design changes urged after B.C. man falls out, dies

A coroner’s jury makes recommendations after hearing about death of Ebony Aaron Wood

MLAs unanimous on B.C. wildfire recovery

Finance committee calls for rapid salvage, reforestation

One stick of pepperoni costs Hedley man $500

A Hedley man enjoyed a snack and then refused to pay for it - landing him in court

Most Read