Vancouver Island company faces backlash to “fat-shaming” picture

Owner of Fresh Coast Victoria apologizes for posting photo of large man with caption “Get this guy some @freshcoastvic”

A Vancouver Island company that says it is committed to providing health conscious food and beverages is facing online backlash after it published an image to Instagram that appears to fat shame an unsuspecting person.

The original post has since been deleted by Fresh Coast Health Food Bar, a health food store in Victoria that also offers catering services and operates a food truck.

The Instagram post shows a large man sleeping at an airport in LA with the caption: “Get this guy some @freshcoastvic We’re serious about providing healthy food to air travels across North America. If you feel the same then please “VOICE” your thoughts here.”

People quickly “voiced” their thoughts, but probably not in the way that owner Josh Kalef had anticipated.

Dozens of negative comments and reviews caused the company to delete its Facebook page and at least one food supplier has now chosen to sever ties with the company, announcing it is pulling its product from store shelves.

Kalef has since apologized through another Instagram post, but that was taken down as well, as consumers continue to turn to Google reviews or other Fresh Coast Instagram posts to share their displeasure online.


 

@ragnarhaagen
ragnar.haagen@bpdigital.ca

Like us on Facebook and follow us on Twitter

 

Just Posted

Local boys raise money for sick children in unconventional way

Four local boys have found a way to use their passion for… Continue reading

Skid Steer stolen from Sparwood Transfer Station

Elk Valley RCMP are seeking the public’s assistance with a theft that… Continue reading

Golf pro has big plans for Sparwood Golf Course

Golf pro looks to a promising future for golf in Sparwood

Ghostriders show grit and tenacity

Hard work and heartbreak; a reoccurring theme in Fernie’s past two hockey… Continue reading

Fernie Swim team aims for Nationals

Aidan Chudleigh has high hopes for his swim team this year, and… Continue reading

VIDEO: Rare comic showing Superman’s 1st appearance to be auctioned

The 1938 comic features Superman hoisting a car over his head

Sparwood florist to compete nationally

The Maple Leaf Cup; where art and flower design meet under one… Continue reading

B.C. reporter reflects on covering Charles Manson

Charles Manson, leader of a murderous cult, died on Sunday at 83

ICBC overbilling for crash repairs not the problem, dealers say

Collision repair shops reject union claim of inflated costs

B.C. groups to address child sex abuse in sports

viaSport is organizing a full day of education in association with Canadian Centre for Child Protection and the Coaching Association of Canada.

Report sets exercise guidelines for young kids, including ‘tummy time’ for babies

Kids aged one to four should get at least three hours of physical activity throughout the day

Stampeders return to Grey Cup with 32-28 win over Edmonton Eskimos

The Stampeders will face the Toronto Argonauts next Sunday in Ottawa for the title

Nebraska approves TransCanada’s Keystone XL pipeline

Nebraska’s Public Service Commission approved TransCanada’s Keystone XL route in a close vote

B.C. VIEWS: China a better partner than U.S.

B.C. is slowly winning the softwood lumber war

Most Read