Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

‘A captive market:’ U.S. border closure keeps Black Friday shoppers in Canada

Black Friday originated in the United States as a post-Thanksgiving shopping event

Cross-border shopping is a quintessential part of Black Friday for some Canadians.

But with the Canada-U.S. land border closed to non-essential travel to limit the spread of COVID-19, hopping over the border for holiday shopping isn’t an option this year.

For Canadian retailers, the closure has created a captive market — at least for in-store shopping.

“In previous years, a lot of Canadians would just pop over the border to take advantage of the crazy deals down in the U.S., which often surpassed what we were getting in Canada,” says Tandy Thomas, an associate professor in the Smith School of Business at Queen’s University.

“But the ability to do that easy cross-border shopping is no longer there.”

Thomas says the border closure creates a more favourable environment for Canadian retailers.

“They don’t have to compete with their U.S. counterparts in the same way,” she says. “It’s literally a captive market.”

Black Friday originated in the United States as a post-Thanksgiving shopping event. It became well-known for its big discounts, massive crowds and a frenzied shopping atmosphere.

Although it has become a mainstay of holiday shopping in Canada as well, U.S. retailers have still lured Canadians across the border with doorbuster deals.

Yet with the loonie worth about 77 U.S. cents, it’s possible few shoppers would have bothered travelling south of the border.

“With the dollar being what it is, it’s not exactly a bargain to go down there,” says Tim Sanderson, executive vice-president and national lead for retail with JLL Canada.

“But there’s still lots of people who like to go for the variety.”

Diane Brisebois, president of the Retail Council of Canada, says the border closure, coupled with an increased push to buy local, will benefit Canadian retailers this holiday season.

“We strongly believe there will be more Canadians making that extra effort to shop in a local brick-and-mortar store as well as find them online,” she says.

READ MORE: Online shopping set to hit record this year in Canada

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusRetail

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(File Photo)
KES brings employment education to those over 55

The Encore program is targeted to adults past traditional retirement years looking for employment

Angel Flight East Kootenay was one of the three recipients of funding from the inaugural Giving Event. (Photo Contributed)
100 local women collect $10,500 for community organizations

The 100 WWC Fernie donated $3,500 to three grassroots organizations via their first Giving Event

Colleen Braconnier and her care aid, Karla McKie, outside of Rocky Mountain Village. (Soranne Floarea/ The Free Press)
‘We have such a good group here’: Local senior keeps head held high throughout pandemic

COVID-19 hasn’t stopped RMV resident, Colleen Braconnier, from remaining positive

Interior Health update. File photo.
86 new COVID-19 cases, two more deaths in Interior Health

The new deaths are from Heritage Square, a long-term care facility in Vernon

(File Photo)
Fernie Chamber to host virtual chat with business and physicians Jan. 18

The online conversation seeks to address issues including contact tracing in the community

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Standardized foundation skills assessment tests in B.C. schools will be going ahead later than usual, from Feb. 16 to March 12 for students in Grades 4 and 7. (Black Press Media file photo)
B.C. teachers say COVID-affected school year perfect time to end standardized tests

Foundational skills testing of Grade 4 and 7 students planned for February ad March

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)
No crystal ball: B.C. man reveals how he makes his living predicting the future

63-year-old has worked analytical magic for politicians, car brands, and cosmetic companies

Terry David Mulligan. (Submitted photo)
Podcast: Interview with longtime actor/broadcaster and B.C. resident Terry David Mulligan

Podcast: Talk includes TDM’s RCMP career, radio, TV, wine, Janis Joplin and much more

Seasonal influenza vaccine is administered starting each fall in B.C. and around the world. (Langley Advance Times)
After 30,000 tests, influenza virtually nowhere to be found in B.C.

COVID-19 precautions have eliminated seasonal infection

Most Read