Dragon’s Den held auditions on Vancouver Island for its twelfth season on March 10 at the Victoria Marriott Inner Harbour. (Photo courtesy Dragon’s Den)

Dragon’s Den held auditions on Vancouver Island for its twelfth season on March 10 at the Victoria Marriott Inner Harbour. (Photo courtesy Dragon’s Den)

B.C.’s FATSO peanut butter to appear on Dragon’s Den

The Victoria company will be featured on the Sept. 27 episode of the popular show highlighting Canadian businesses

As B.C. resident Jill Van Gyn walked towards the filming room, where she and her FATSO peanut butter would stand before the Dragon’s Den judges, Van Gyn thought she was going to throw up.

“I’m always over prepared and I’m always terrified before I go in, but the moment I start to do it, it becomes super easy,” Van Gyn said of her Dragon’s Den experience.

The born-and-bred Victoria woman said she originally decided to audition for the show because she loves a good challenge.

READ MORE: Dragon’s Den looking for fire in Victoria

“I thrive in those environments, the challenge of auditions and being in front of people where the wrong word could have a huge impact. I enjoy that kind of pressure, so when I heard Dragon’s Den was coming to Victoria, I thought it would be something I wanted to do,” Van Gyn said.

After the audition, Van Gyn was then selected to fly to Toronto to film her segment. Then she only had a one-in-three shot of her episode actually being aired, making the price of flights and time away from her business a risk. But it’s paid off: FATSO peanut butter will be featured in the Sept. 27 episode.

Van Gyn began watching Dragon’s Den more after starting her own company. She’d study how other food entrepreneurs pitched their product and how they were evaluated.

“I’ve always been a big fan of Arlene Dickinson,” Van Gyn said. “She’s really been able to be a strong voice in a sea of men in business.”

While she can’t reveal what happened when she met the Dragons — despite many people asking if she got a deal — Van Gyn said she’s most looking forward to seeing FATSO become a recognized brand across Canada.

“It’s scary because there’s no way to quantify what happens after you get on a show like this. Are my sales going to go up? Is this going to sink me? I don’t know,” Van Gyn said. “These are all unknowns.”

RELATED: FATSO pulls product from company accused of ‘fat shaming’

FATSO peanut butter began in Nov. 2016, and in two short years, Van Gyn has brought it from Victoria to Vancouver, and now it’s sold as far away as P.E.I. The CEO credits the local support from her fellow Victorians as helping her achieve her success.

“We have people who have really dedicated their lives to making Victoria an amazing food city, and the fact we have people who are dedicated to buying local has really held up a lot of these companies,” she said. “The support I’ve enjoyed in Victoria has been fundamental in bringing FATSO into a national brand.”

Her appearance on Dragon’s Den will air on Sept. 27 at 7 p.m. Van Gyn will be watching herself with friends and family from a private screening (complete with FATSO snacks, of course) at the Victoria Whole Foods store.

READ MORE: Victoria Women’s Expo showcases the latest trends


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A dose of COVID-19 vaccine is prepared at a vaccination clinic in Montreal’s Olympic Stadium on Tuesday, Feb. 23, 2021. THE CANADIAN PRESS/Paul Chiasson
39 new cases of COVID-19 in Interior Health region

The total number of cases in the region since the pandemic began is now at 7,334

The Site C Dam location is seen along the Peace River in Fort St. John, B.C., Tuesday, April 18, 2017. The cost of British Columbia’s Site C hydroelectric dam has grown to $16 billion and the completion has been moved up a year to 2025. THE CANADIAN PRESS/Jonathan Hayward
BC Liberal energy critic blasts ‘lack of transparency’ on Site C

MLA Tom Shypitka says Site C going ahead is a ‘good thing’, blames NDP for mismanagement

Volunteers from the Elk River Alliance cleared 14 car batteries from the Elk River near Elkford this week. (Photo contributed)
Elk River Alliance to move to more holistic environmental monitoring

The details of the ERA’s 2021 program will be discussed at the AGM next month

The Kitimat RCMP responded to false alarms, an apartment fire and more between Jan. 29 to Feb. 3, 2021. (Black Press Media File Photo)
Sparwood backs campaign to study Surrey RCMP impact

The City of Surrey is home to the largest RCMP detachment in the province

Brent Bidston is the president of Angel Flight East Kootenay. Black Press file photo.
RDEK ponders funding for Angel Flight East Kootenay

The district is considering funding for operations or to eventually help acquire a larger plane

A health worker holds a vial of AstraZeneca vaccine to be administered to members of the police at a COVID-19 vaccination center in Mainz, Germany, Thursday, Feb. 25, 2021. The federal state of Rhineland-Palatinate, start with the vaccination of police officers in internal police vaccination centers. (Andreas Arnold/dpa via AP)
B.C. officials to unveil new details of COVID vaccination plan Monday

Seniors and health-care workers who haven’t gotten their shot are next on the list

An investigation is underway after a man was shot and killed by Tofino RCMP in Opitsaht. (Black Press Media file photo)
Man shot and killed by RCMP near Tofino, police watchdog investigating

Investigation underway by Independent Investigations Office of British Columbia.

B.C. Supreme Court in Vancouver on Tuesday December 11, 2018. THE CANADIAN PRESS/Darryl Dyck
B.C.’s compromise on in-person worship at three churches called ‘absolutely unacceptable’

Would allow outdoor services of 25 or less by Langley, Abbotsford and Chilliwack churches

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Baldy Mountain Resort was shut down on Saturday after a fatal workplace accident. (Baldy Mountain picture)
Jasmine and Gwen Donaldson are part of the CAT team working to reduce stigma for marginalized groups in Campbell River. Photo by Marc Kitteringham, Campbell River Mirror
Jasmine’s story: Stigma can be the hardest hurdle for those overcoming addiction

Recovering B.C. addict says welcome, connection and community key for rebuilding after drug habit

A Vancouver restaurant owner was found guilty of violating B.C.’s Human Rights Code by discriminating against customers on the basis of their race. (Pixabay)
Vancouver restaurant owner ordered to pay $4,000 to customers after racist remark

Referring to patrons as ‘you Arabs’ constitutes discrimination under B.C.’s Human Rights Code, ruling deems

Nanaimo children’s author and illustrator Lindsay Ford’s latest book is ‘Science Girl.’ (Photo courtesy Lindsay Ford)
B.C. children’s writer encourages girls to pursue the sciences in new book

Lindsay Ford is holding a virtual launch for latest book, ‘Science Girl’

Most Read