There are plans to rebrand Fernie’s Extra Foods location into a Your Independent Grocer.
As it is still early in the construction process, on behalf of Extra Foods and the rebrand, Loblaw Public Relations said that there isn’t a confirmed opening date for the newly labeled store.
Of the rebrand itself, Loblaw said, “Transitioning from an Extra Foods to a Your Independent Grocer store will provide our customers with a wider selection of quality products and fresh foods to better meet the needs of our customers in Fernie.”
Ready-to-eat meals, daily made pizzas, entrees, soups, sandwiches and salads will become a highlight under Your Independent Grocer.
Expansions in the deli, meat and bakery departments will also be made under the rebranding.
The PC Plus loyalty program will also continue to be available to customers.