Fernie has long been known as a great location for skiing in the winter months, but it has recently been recognized as a top spot for summer fun after a record-breaking number of tourists visited the alpine resort this past summer.
Fernie’s extensive trail network, offering hiking and mountain biking, as well as the Fernie Alpine Resort’s zip line contributed to the overwhelming number of visitors this summer.
“It’s a great success story of working together to grow tourism in British Columbia and specifically all of the incredible summer adventure offered in Fernie,” Matt Mosteller, Senior VP of Marketing and Resort Experience for Resorts of the Canadian Rockies said in a press release last Friday.
Mosteller noted that the Alpine Resort was up considerably in hiker and sightseer numbers, but said the Alpine Resort does not provide specific numbers.
Mosteller described the summer as a collaborative effort between many of Fernie’s tourist companies including Destination BC, Tourism Fernie and Kootenay Rockies Tourism.
He continued by stating that a great turn out in the summer season indicates an even better return for visitors in the winter.
“Guests have noted what’s making them choose Fernie for summer has now made them think about coming for this upcoming winter,” explained Mosteller. “It’s because they had a great experience, created memories and enjoyed all that is offered in Fernie.”