Fernie fashion store opening in Cranbrook

A popular Fernie fashion store will soon open a boutique in Cranbrook, sharing space with Muriel & Jane's General Store.

A popular Fernie fashion store will soon open a boutique in Cranbrook, sharing space with Muriel & Jane’s General Store.

Freyja Lifestyle Fashion is setting up shop in Cranbrook alongside Muriel and Jane’s General Store, which was named Retailer of the Year at the 2014 Business Excellence Awards, issued by the Cranbrook and District Chamber of Commerce.

Muriel and Jane’s General Store and Freyja Lifestyle will be co-operating at 16 9th Avenue South in downtown Cranbrook.

In the new location, Muriel and Jane’s will focus on jewellery, light home decor and art, in a refined version of the popular store.

Inside the building, Freyja Lifestyle will have its own shop within Muriel’s.

Freyja, now operating in its eighth year in Fernie, has gained a massive following for its fresh take on fashion for the East Kootenay.

“It’s truly a match made by the design gods,” said Muriel and Jane’s owner Laurie Goodlad. “In one place women will find excellent home decor and find boutique fashion all under one roof – and pampered with great customer service.”

“I’m very excited to take my concept to Cranbrook. I’ve actually been asked to open a location here for years. It wasn’t until Laurie approached me with this dual location idea that I knew the time was right,” said Chantel Souliere, owner of Freyja Lifestyle.

“Fernie has not only embraced Freyja for many years, but it’s been wildly successful. I know Cranbrook is just going to love it! I was born and raised in Cranbrook and I am happy to come back and invest in this growing community.”

Grand opening celebrations are planned for July 3. Stay tuned to the Townsman for more information.

Laurie Goodlad opened Muriel and Jane’s General Store in Cranbrook in December 2011. Named after her two grandmothers, Laurie was inspired to combine vintage with modern.

The store has grown in range and popularity since then, topping off more than two years of success with the Business Excellence Award last month.

For more information on Freyja Lifestyle, visit freyjalifestylefashion.com, and on Muriel and Jane’s General Store, visit facebook.com/MurielandJanes.