Loaf unveils bigger and better location

Loaf Bakery and Restaurant opened its doors to a brand new, downtown Fernie location on Thursday.

Phil Gadd

Loaf Bakery and Restaurant opened its doors to a brand new, downtown Fernie location on Thursday.

Although the lunch rush was particularly busy, there was a constant stream of customers throughout the day, some sitting down to enjoy a meal, and others just popping in to pick up a fresh loaf of bread.

The new location on Second Avenue has been a work in progress for several months and owner of Loaf, Phil Gadd, couldn’t be happier opening day has finally arrived. “It’s exceeded mine and Claire’s, my wife’s, expectations. It’s been phenomenal just getting to this point, the last few

days have been pretty stressful, but everyone pitched in to get us open.”

Gadd remarked, “It’s been crazy. It’s been really, really, really bonkers to be honest. Kind of busier than we thought it would be. There’s lots of little teething problems, but on the whole I think it went really well.”

Gadd came to Fernie from London, England for the first time in 2004 with the Non-Stop skiing program. Just a few years later, he and his young family decided to make the big move over. “What brought me here in the first place is my love of snow and the closeness to the mountains,” said Gadd. “We came up with the bakery idea and we knew Fernie, from coming here for a while, didn’t have a bakery. So we thought we’d give it a go.”

When a new, larger location became a possibility, Gadd said the timing was just right. “We wanted to expand. I mean I’ve always wanted to try the restaurant thing out and Billy Woodford, our head chef, he’s just an awesome guy,” he said. “He’s got some great stuff to showcase here as well and it just felt like the right thing to do.”

Gadd believes the additional space will help Loaf, and Fernie respectively, continue to evolve. “It’s just awesome, for the business and for Fernie. I really want to help Fernie establish itself as a real resort town. It needed something like this and I think there’s definitely a spot for it for sure.”

Along with its new location, Loaf is also offering a revamped evening menu, more beverage options, and extended hours. Gadd is now on the hunt for a few more staff to help run the bigger bakery, including kitchen assistants, line cooks, and front of house staff.


Just Posted

Sparwood residents warned of mine blast

The blast at Elkview Operations is expected to be visible from the Sparwood community

Fernie women step in to save autism program

Branch Out Learning and Behaviour Therapy to replace EK Behaviour Intervention Program in June

Reader survey offers Free Press readers $5000 cash prize

The Free Press is offering readers the chance to win $5000 cash… Continue reading

SD5 drafts business case for Fernie school expansion

Ecole Isabella Dicken Elementary School is currently 30 per cent over capacity

District of Elkford celebrates grand opening of new municipal office

Submitted District of Elkford The District of Elkford has officially begun serving… Continue reading

Kelowna toddler suffers cracked skull after fall from balcony

Neighbour who found the two-year-old boy said he has a bump the size of a golf ball on his head

Fernie barbecue chef challenge this weekend

May 26 cook off to showcase local talent and produce, while raising funds for Fernie Rotoary

Community spirit saves Sparwood’s Coal Miner Days

Volunteers still needed to help run event, which will be held from June 3-9 at various locations

Baby boom seniors putting pressure on B.C. long-term care: report

B.C. leads Canada in growth of dementia, dependence on care

RCMP probe if teen was intentionally hit with ski pole by mystery skier on B.C. mountain

The incident happened on March 20 on Grouse Mountain. Police are urging witnesses to come forward

Support growing for orphaned Okanagan child after father dies in highway crash

Family thanks emergency crews for assistance in traumatic incident

Pipeline protester chimes in on Justin Trudeau’s B.C. fundraising speech

The government purchased the Trans Mountain pipeline and expansion project for $4.5 billion

UPDATED: B.C. man says he’ll take People’s Party lawsuit as far as he can

Federal judge shut down Satinder Dhillon’s ‘nonsensical’ motion to bar use of PPC name in byelection

Most Read