Fernie Alpine Resort hosted their annual customer appreciation day last Sunday.

Fernie Alpine Resort hosted their annual customer appreciation day last Sunday.

Fernie Alpine Resort hosts community appreciation day

Despite a week of rain, Fernie Alpine Resort (FAR) hosted their annual Community Appreciation Day last Sunday.

Despite a week of rain, Fernie Alpine Resort (FAR) hosted their annual Community Appreciation Day last Sunday, bringing Elk Valley locals to the hill for a day of free skiing.

“It was an awesome event,” Senior Vice President, Marketing & Resource Experience for Resorts of the Canadian Rockies Matt Mosteller said. “The biggest thing for us is just to see all the people that we normally see, which is amazing, but it’s also very special to see all of those that came up for their first time of skiing and riding.”

Mosteller noted that FAR saw guests from Elkford, Sparwood, Hosmer and all the other communities in the Elk Valley make their way up the ski hill last Sunday, with many Elk Valley locals taking part in the Telus Learn to Ski/Ride programs, which were offered free of charge on Sunday.

“It’s great for your spirit to get outside during winter time,” Mosteller noted.

Despite some positive feedback from the community, several locals felt the skiing conditions were unfavourable, with many of the runs closer to the base of the ski hill being covered in little snow.

Mosteller, however, noted that in comparison to other resorts in the area, many of which are still not open, FAR has had a decent season thus far.

“In perspective, we’re very fortunate.         Fernie has some of the best skiing and riding conditions in all of Canada and all of the northwest U.S.,” said Mosteller. “Mother nature bats last [and] credit to the operations team and all of our staff at Fernie Alpine Resort that worked so hard to get the mountain open for the skiing and riding season this year.”

He went on to say, “All we can do is make the best of it.”