Craft beer and goodwill continue to flow at Fernie Brewing Company (FBC).
The brewery donates the profits from each sample flight sold in the tasting room to its Cheers to Charity program, which recently passed the $100,000 mark.
Last week, FBC presented a cheque for $5265 to its most recent Cheers to Charity recipient, the Elk River Alliance, bringing this year’s total to $27,643.
The brewery has raised $101,843 for 29 local groups since the fund’s inception in December 2013.
“When we started the program, we were hoping to make a positive impact in the community by providing larger donations to local organizations. Our initial donations were under $500 but now we are regularly donating over $5000, which has a truly meaningful impact,” said FBC Marketing Communications Manager Lenka Hawrys.
“We are often one of the first contributors to a project, which can really help get new projects up and running. It really has been fun seeing these projects come to fruition, like the Fernie Nordic Society Hut. Craft beer and community go hand in hand, it’s a way for our customers to make their beer count.”
Currently, donations are being collected for the Fernie Pride Society followed by the Fernie Wranglers Cabin Rebuild Project after September 30.
The four main requirements of FBC’s Cheers to Charity program are: donations must directly benefit the local community of Fernie; benefit a group, as opposed to an individual or team; recipients must be of legal drinking age; and requesting funding to help programs, which without support, would not be able to operate.
Visit Ferniebrewing.com/cheers-charity to apply.