Fernie Ford receives national award

Claiming the 2014 President’s Award by Ford Motor Company of Canada, Fernie Ford proved their excellence in dealership operations.

A well-known company in the Elk Valley, Fernie Ford Sales Ltd. recently received one of the highest dealership honours for their outstanding sales and customer satisfaction.

Claiming the 2014 President’s Award by Ford Motor Company of Canada for the third year, Fernie Ford proved their excellence in dealership operations and exceptional customer feedback through survey responses related to their sales, service satisfaction and overall dealership experience.

“We’re very excited,” service manager and co-owner Loretta Johnson said. “How we win it is based on our customer satisfaction and of course, for us, that’s foremost the most important. It’s an honour to receive an award that’s based on our customers.”

With Fernie Ford recently moving to their current Brenners Road location, Johnson said their services will continue to improve.

“We can take more vehicles in [and] get them in and out quicker,” said Johnson.

Fernie Ford dealer principal Jim Johnson added, “Earning The President’s Award signifies our entire staff’s dedication to delivering superior customer satisfaction day in and day out. I couldn’t be more proud to receive this recognition, especially since it comes from the people we value most — our customers. They’re the reason we are able to accept this award.”

The award was first introduced in 2000 to Ford dealership’s throughout Canada.