Fernie man Wade Gardner (left) has launched a new craft business, Vintads, with his brother Billy. They’re pictured at the Spring Craft Fair in Fernie on Saturday. Kimberley Vlasic/The Free Press

Fernie man Wade Gardner (left) has launched a new craft business, Vintads, with his brother Billy. They’re pictured at the Spring Craft Fair in Fernie on Saturday. Kimberley Vlasic/The Free Press

New craft business makes market debut in Fernie

Blast from the past: “Vintads” offers vintage magazine advertisements in custom built frames

Rummaging through yard sales and scanning classifieds has become a regular past-time for Wade and Billy Gardner.

The brothers are the brains behind newly launched craft business, Vintads, which specializes in vintage advertisements in custom-built frames.

They showcased their products for the first time at the Spring Craft Fair, held at the Fernie Community Centre on Saturday.

“I was at a garage sale and buddy had a bunch of advertisements cut out in a little milk crate, and I was asking him how come he doesn’t have frames for them,” explained Wade.

“They don’t make that paper size anymore. I bought all the magazines he had and then made my own frames.”

Reusing and recycling is important to the Gardners.

Working between Fernie and Calgary, the brothers source vintage magazines from yard sales and Kijiji, using their dad’s cabinet making shop to build the frames, which are sprayed with leftover paint from the autobody paint shop next door.

Wade, who lives in Fernie, said their current range dates back to the 1950s to ’70s and has been categorized according to subject, from alcohol and household appliances to sports and entertainment.

“Most are out of LIFE magazines but we’ve got a bunch of old National Geographics that we’ll be cutting up and making frames for here, going forward,” he said.

Billy said it has been fascinating to see how attitudes and advertising standards have changed over the years.

Some of the ads featured in Vintads’ collection would raise a few eyebrows if circulated today.

“Most of these ads you’d get in trouble for if you were showing them,” said Billy, referring to an advertisement for a dishwasher with the caption ‘let her have a break from the kitchen’.

“It’s old stuff that you’d never see so it’s kind of comical.

“For older people, it brings back memories for them… and it’s cool for the younger generation to see.”

Wade and Billy plan to sell their wares at future markets around the Elk Valley, and will soon launch a Facebook page for Vintads.

Get local stories you won't find anywhere else right to your inbox.
Sign up here


New craft business makes market debut in Fernie

Just Posted

(File Photo)
Calling all Elkford non-profits: Bursary Program registration is now open

The bursary gives $1,000 to a local non-profit to assist with community-related projects or programs

(File Photo)
Elkford Business Walks to begin in February

Topics of discussion include changes, successes, and the impact of COVID-19 on businesses

(File Photo)
KES brings employment education to those over 55

The Encore program is targeted to adults past traditional retirement years looking for employment

Angel Flight East Kootenay was one of the three recipients of funding from the inaugural Giving Event. (Photo Contributed)
100 local women collect $10,500 for community organizations

The 100 WWC Fernie donated $3,500 to three grassroots organizations via their first Giving Event

Colleen Braconnier and her care aid, Karla McKie, outside of Rocky Mountain Village. (Soranne Floarea/ The Free Press)
‘We have such a good group here’: Local senior keeps head held high throughout pandemic

COVID-19 hasn’t stopped RMV resident, Colleen Braconnier, from remaining positive

Justin Kripps of Summerland and his team have competed in Olympic action and World Cup competitions in bobsleigh. (Jason Ransom-Canadian Olympic Comittee).
QUIZ: Are you ready for some winter sports?

It’s cold outside, but there are plenty of recreation opportunities in the winter months

Alberta Energy Minister Sonya Savage addresses the attendees while Tom Olsen, Managing Director of the Canadian Energy Centre, looks on at a press conference at SAIT in Calgary on Wednesday, Dec. 11, 2019. THE CANADIAN PRESS/Greg Fulmes
‘Morally and ethically wrong:’ Court to hear challenge to Alberta coal policy removal

At least 9 interveners will seek to join a rancher’s request for a judicial review of Alberta’s decision

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
COVID-19: Provinces work on revised plans as Pfizer-BioNTech shipments to slow down

Anita Anand said she understands and shares Canadians’ concerns about the drug company’s decision

Tourists take photographs outside the British Columbia Legislature in Victoria, B.C., on Friday August 26, 2011. A coalition of British Columbia tourism industry groups is urging the provincial government to not pursue plans to ban domestic travel to fight the spread of COVID-19. THE CANADIAN PRESS/Darryl Dyck
B.C. travel ban will harm struggling tourism sector, says industry coalition

B.C. government would have to show evidence a travel ban is necessary

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Standardized foundation skills assessment tests in B.C. schools will be going ahead later than usual, from Feb. 16 to March 12 for students in Grades 4 and 7. (Black Press Media file photo)
B.C. teachers say COVID-affected school year perfect time to end standardized tests

Foundational skills testing of Grade 4 and 7 students planned for February ad March

Most Read