Deanne and Shawn Cornell.

Deanne and Shawn Cornell.

New management at the helm of the Free Press

Deanne and Shawn Cornell appointed as Publisher, Circulation Manager

The Elk Valley’s number one source for community news is moving forward into the future, starting with new leadership at the newspaper’s helm.

Deanne and Shawn Cornell have been appointed to key roles at the Free Press in Fernie, as Publisher and Circulation Manager respectively.

The Cornells are longtime newspaper veterans —with postings including Calgary, Saskatoon, Prince George, and most recently Squamish, before the move to the Elk Valley.

Deanne’s career in newspapers started in 2003 when she worked nights and weekends in the call centre at the Calgary Sun, fielding calls from people who didn’t receive their paper that day and selling subscriptions and promos.

“However, most of my career has been focused on advertising sales as well as in management and circulation. I have been in advertising sales for over 10 years, mostly in Community publications throughout Southern Alberta and in BC and I have also worked at a few dailies.”

Shawn has been in the newspaper industry for almost 30 years.

“I started in Journalism, but have spent many years in Advertising before becoming a publisher for more than a decade. In this roll I have managed the circulation departments of many weekly papers, and I am looking forward to re-invigorating our distribution here in the Elk Valley.”

Shawn was part of the management team at the Calgary Sun and has worked at four daily papers and 18 weekly papers with three different newspaper companies during his time in the industry.

The newspaper industry is going through a period of change. The Cornells’ aim is to steer the Free Press through the turbulence, while helping maintain the publication’s status as the voice of the Elk Valley and go-to news source for the community.

“We believe that community papers are the future of print journalism,” Deanne said. “Being hyper local, the news is that much more relevant.”

Meanwhile, the Cornells are seeking a place in Fernie to call home. Anyone in community who could offer any leads or help in this regard, please contact take Deanne and Shawn at the Free Press.

“Fernie is a fantastic place, and for us it is ideal as two of our sons live in Calgary and Edmonton,” Shawn said. “Our intention is to get to know the people and businesses of Fernie, and be a contributing and positive addition to the region.”

Karen Johnston, Director of Business Development, East Kootenay, said the addition of Deanne and Shawn are a true asset to Black Press’ entire East Kootenay operations.

“Their professionalism and good nature will be welcomed and the Elk Valley has some great things coming to them under their leadership,” Johnston said.