Fernie supermarket staff will be tickled pink by shoppers’ support in their latest fundraiser for the B.C. Children’s Hospital.
Much to his six-year-old daughter’s dismay, Save-On-Foods Store Manager Ryan Nesbitt and his senior employees have pledged to dye their hair pink as they progress towards their fundraising target of $3500.
“We’ll have threshold limits for supervisors and myself dying their hair,” he said.
“If we raise $2000 then our deli manager will dye her hair and if we reach $3500 then I will dye my hair.”
The store raises funds for the Children’s Hospital several times a year through the “Round up for Kids” campaign, but Nesbitt decided to put a colourful twist on this fundraiser.
“I’ve found that when we make it a little more exciting like what we’re trying to do with this one, that’s usually when you get the best results,” he said.
In Nesbitt’s eyes, few causes are more worthy than the Children’s Hospital.
“I have three young kids and I know how important they are to me,” he said. “I think that we need to make sure that our kids have a place to go should anything ever happen to them and I think the Children’s Hospital in B.C. and Alberta is an incredible cause and very important to all of us.”
The fundraiser kicked off on Friday, May 4 and will run until May 17.
Customers can make a donation or round up their grocery bills and give the change to the Children’s Hospital.