Shaving & Shoving for a cure

Head shaving and pie eating are just the tip of the iceberg in Fernie’s Shave & Shove Cancer Fundraiser, taking place next weekend.

Head shaving and pie eating are just the tip of the iceberg in Fernie’s Shave & Shove Cancer Fundraiser, taking place next weekend.

Participants can enjoy everything from face painting to barbequing at the Western Financial’s first annual cancer fundraising event.

“The most important [part] of it, is just giving back to the community,” Shannon Willford of Western Financial Group noted. “It’s a customer appreciation day.”

For every head shaved, Western Financial group will donate $10, and for every ponytail lopped off, they plan to donate $20, with all proceeds going to Friends for Friends—a local charity that helps individuals and families going through cancer treatment.

The shove portion of the event entails a children’s pie eating contest as well as an adult pie-eating contest.

“It’s going to be a full day of fun,” Willford beamed. “I think a lot of people are going to get involved.”

Other activities include a bake sale and an ICBC goggles contest, where participants will walk through a course wearing goggles meant to capture what it’s like to be under the influence of alcohol.

Willford said the obstacle course is designed to educate locals on the negative effects of drinking and driving.

Western Financial Group hopes to raise $5,000 throughout the day.

The Shave & Shove will take place on September 20 from 10 a.m. to 3 p.m..