Survey gauges pulse of East Kootenay

Readers of Black Press community newspapers across the Kootenays will have a chance to win one of two $1,000 gift cards for Save-On-Foods.

Readers of Black Press community newspapers across the Kootenays will have a chance to win one of two $1,000 gift cards for Save-On-Foods by completing an online survey that will help local businesses better understand customers in their community.

Black Press has partnered with respected research company Pulse Research to bring the Pulse of East Kootenay survey to readers, which looks at the shopping plans and priorities of our readers and their media reading habits.

Reader answers will help gauge the current consumer climate to help local businesses craft new ways to serve their clients and customers.

Responses will be kept completely confidential; reader contact information will only be gathered in order to enter the name into a prize draw for one of two $1,000 gift cards to be given away across the Kootenays.

The online survey will take about 35 to 40 minutes, erasing the need for readers to spend long periods of time on the phone answering questions.

“Having already participated in a Pulse Survey, I can say that the results are very beneficial for our clientele,” said Andrea Horton, publisher of The Free Press. “Fill out the survey for your chance to win a $1000 gift card from Save-On-Foods and the opportunity to share your feedback within your community.”

Among the benefits of the study is allowing businesses to identify niche areas of their business, including showing potential areas for growth or expansion.

Pulse Research was founded in 1985 to provide publishing clients with research-based advertising sales and marketing programs designed to get results. They are able to deliver insight to businesses that are currently faced with an ever-changing mix of products and services, including web, niche, special sections and deals.

Check out Pulseresearch.com/kootenays to complete the survey and to enter the prize draws.