Fernie Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the “2010 President’s Award” by Ford Motor Company of Canada, Limited. The President’s Award, Ford of Canada’s highest dealership honour, is presented annually to those dealerships who demonstrate outstanding achievement in sales and customer satisfaction.
“Earning the President’s Award signifies our entire staff’s dedication to delivering superior customer satisfaction day in and day out. We couldn’t be more proud to receive this recognition, especially since it comes from the people we value most – our customers. They’re the reason we are able to accept this award,” says Jim and Loretta Johnson, managers and co-owners of Fernie Ford.
Ford of Canada introduced The President’s Award in 2000. Dealers become eligible through excellence in dealership operations and exceptional customer feedback through survey responses related to their sales and service satisfaction and overall dealership experience.
“For the first time in 50 years, Ford of Canada was the best-selling manufacturer in the industry in 2010 – we acknowledge that our dealers and the superior quality of service they deliver to our customers were instrumental in achieving this recognition. Canadian consumers know they can find world-class quality, leading technology, safe, fuel efficient vehicles and exceptional customer service and satisfaction at Fernie Ford,” says Al McCormick, Canadian vice president of Ford Customer Service Division. “The President’s Award is a testament of our gratitude to those dealers who are committed and excel in delivering the highest quality of service.”