Shred Kelly’s newest music video “New Black” from In The Hills album will give your abs a work out from laughter.
The fitness-racing crowd in Fernie will appreciate the video released on September 11 as the plot parodies the rugged training and preparation that goes into team racing. The video is a mixture of Greasers meet Happy Days meets that Seventies show complete with fanny pack, mustaches, skipping rope and the egg-on-the-spoon event. Vocalist and keyboardist Sage McBride gets serious when she smudges black lines above her cheeks mid-competition.
“The director/producer of the video, Christina Ienna, came up with the concept which we loved from the beginning,” said singer and banjo plucker Tim Newton. “We felt the theme would allow us be ourselves on camera and show the fun side of the band. We also like how there is a message in the video that cheaters never win and hard work pays off. We’ve been working extremely hard as a band and we know that has been the key for us to be able do the things we do.”
While the flooding in June interrupted the band’s western tour stranding band members in various different towns unable to travel to Canmore, Revelstoke, Olds and Calgary, it did result in the ‘New Black’ video being shot during two days at Silver Creek Paintball in Camrose, Alberta and Edmonton.
“The video was a blast to make, and we needed that to uplift our spirits after a week of shows had been cancelled due to the Alberta floods, stranding us separately in different parts of BC and Alberta. We especially liked working with actors on this video, which we didn’t do in our last video for “The Bear.” The guys that played “The Cheatahs” were really fun to work with and they played the roles well.
“Our loss of shows is nothing compared to the loss that some of the people of Southern Alberta faced that week and our hearts go out to them.”
Awarded 2013 Live Act of the Year and Song of the Year (The Bear) at the Kootenay Music Awards and playing festivals such as Ottawa Folk Festival, Salmon Arm Roots and Blues Festival, Evolve, Shambhala and Wapiti, Shred Kelly is turning banjo doubters into sweaty indie folk rock believers on the dance floor, one town at a time.