Shred Kelly releases “New Black” music video

The fitness-racing crowd in Fernie will appreciate the video parody of rugged training and preparation that goes into team racing.

Shred Kelly got serious as their band battled ‘The Cheatahs’ during the filming of their latest music video “New Black” which was released on September 11.

Shred Kelly’s newest music video “New Black” from In The Hills album will give your abs a work out from laughter.

The fitness-racing crowd in Fernie will appreciate the video released on September 11 as the plot parodies the rugged training and preparation that goes into team racing. The video is a mixture of Greasers meet Happy Days meets that Seventies show complete with fanny pack, mustaches, skipping rope and the egg-on-the-spoon event. Vocalist and keyboardist Sage McBride gets serious when she smudges black lines above her cheeks mid-competition.

“The director/producer of the video, Christina Ienna, came up with the concept which we loved from the beginning,” said singer and banjo plucker Tim Newton. “We felt the theme would allow us be ourselves on camera and show the fun side of the band.  We also like how there is a message in the video that cheaters never win and hard work pays off. We’ve been working extremely hard as a band and we know that has been the key for us to be able do the things we do.”

While the flooding in June interrupted the band’s western tour stranding band members in various different towns unable to travel to Canmore, Revelstoke, Olds and Calgary, it did result in the ‘New Black’ video being shot during two days at Silver Creek Paintball in Camrose, Alberta and Edmonton.

“The video was a blast to make, and we needed that to uplift our spirits after a week of shows had been cancelled due to the Alberta floods, stranding us separately in different parts of BC and Alberta.   We especially liked working with actors on this video, which we didn’t do in our last video for “The Bear.” The guys that played “The Cheatahs” were really fun to work with and they played the roles well.

“Our loss of shows is nothing compared to the loss that some of the people of Southern Alberta faced that week and our hearts go out to them.”

Awarded 2013 Live Act of the Year and Song of the Year (The Bear) at the Kootenay Music Awards and playing festivals such as Ottawa Folk Festival, Salmon Arm Roots and Blues Festival, Evolve, Shambhala and Wapiti, Shred Kelly is turning banjo doubters into sweaty indie folk rock believers on the dance floor, one town at a time.

See www.shredkelly.com

 

Just Posted

Eight U.S. senators write to John Horgan over pollution from Elk Valley mines

The dispute stems from Teck Resources’ coal mines

People throwing food at a bear in Fernie alarms conservation groups

Wildlife conservation groups in the Elk Valley are encouraging individuals to be… Continue reading

Sushi, sake and silk kimono

“The Kimono of Ichimaru” opening night at Fernie Museum attracts sellout crowd

Mexico-bound Tour Divide riders complete first day, pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

Convicted B.C. child abductor Randall Hopley back in custody, 6 months since release

Correctional Services Canada could not provide further details due to privacy concerns

PHOTOS: Elusive ‘ghost whale’ surfaces near Campbell River

Ecotourism operator captures images of the rare white orca

Elk Valley Bulls RFC reclaim Kootenay Cup

Elk Valley beats Cranbrook 7-5 to win Kootenay Cup; team off to provincials in September

Threats charge against Surrey’s Jaspal Atwal stayed

Atwal, 64, was at centre of controversy in 2018 over his attendance at prime minister’s reception in India

Anti-vaxxer Robert F. Kennedy Jr. to speak in Surrey

He’s keynote speaker at Surrey Environment and Business Awards luncheon by Surrey Board of Trade Sept. 17

Otters devour 150 trout at Kootenay hatchery

The hatchery has lost close to 150 fish in the past several months

B.C. church’s Pride flag defaced for second time in 12 days

Delta’s Ladner United Church says it will continue to fly the flag for Pride month

Update: Two shot, two arrested at Toronto Raptors victory rally

The team and several dignitaries, including Justin Trudeau, remained on stage

Oil and gas sector cautious as deadline on Trans Mountain decision nears

Trudeau government expected to announce whether it will approve pipeline for second time on Tuesday

Skipping school costs a dozen B.C. students chance at a new car

Cowichan’s Jared Lammi showed up and won $5,000 cheque toward vehicle, but he can’t drive

Most Read