Experienced eye creates new vision for Fernie dealership

Customer service philosophy grounded in community

Jered Neufeld has a vision for Legacy Ford Fernie that’s built on a foundation of product knowledge, customer service and community involvement.

While the dealership has undergone some changes in the last little while, the new general manager is keen to put his expertise to work and grow the dealership’s role in the community. He’s joined in Fernie by another new face, Dylan Hagerman, manager of fixed operations, overseeing the parts and service departments.

“I think our coming to Fernie offers the dealership an opportunity for stability,” Neufeld reflects. “Together we have more than 40 years of experience in the industry.”

That leadership will be invaluable to their team, and to customers from Fernie and beyond.

“There is only one boss, and whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same. It’s the Customer,” Neufeld says.

That hometown, personal touch is key to Neufeld’s approach, evident through his active role in the dealership, with staff, customers and community – a philosophy he imparts to his team every day.

History of Success

In the industry since 2003, Neufeld worked his way up from a sales professional, through finance and to sales manager, before assuming the general manager role at a previous dealership.

“I love the people – training the sales staff and working with the customers to make sure everyone has a great experience when buying a vehicle,” Neufeld says. “I like seeing the smiles on people’s faces.”

He will be joined in Fernie by his wife Melissa and their three dogs, and the family is thoroughly enjoying the community’s many outdoor recreation opportunities.

With that community-minded approach, Neufeld appreciates the opportunity to get to know area residents, businesses and organizations.

“We’ll continue to be involved as the main sponsor for the Ghostriders Junior B hockey team, along with local golf and other sporting events, and other various events in the East Kootenays,” Neufeld says. “It’s about being involved in the community and giving back to those that support our business.”

***

Serving the Fernie area since, 2006 Legacy Ford Fernie has been part of the Legacy Auto Group since 2014 and offers a full dealership experience with Trained Professional Staff. Come experience the difference today at their state-of-the-art dealership which was expanded several years ago, adding more service bays and a larger showroom to better accommodate customers’ needs, including a greater selection of pre-owned vehicles – fully inspected and equipped with a verified Car Proof report. Feel confident in Legacy Ford Fernie’s factory-trained technicians and browse the full selection of aftermarket accessories to make your vehicle truly your own.

Stop by 6165 Brenners Rd. or visit them online at legacyfordfernie.ca.

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