Tourism Fernie and the Fernie Chamber of Commerce will be hosting a free three-hour online reputation management workshop on January 10.
Hosted by Tourism British Columbia and part of the Ministry of Jobs, Tourism and Innovation, the workshop will run from 1 to 4 p.m. at the Best Western Plus Fernie Mountain Lodge.
The workshop topics will include, why online reputation management is essential to the tourism industry, creating a virtuous cycle: using customer satisfaction to build loyalty and advocacy, which in turn drives reputation and demand, time-saving tools for listening and analyzing reviews and feedback, best practices for reacting and responding to reviews and feedback, building awareness and shaping reputation by generating reviews and content and examples and success stories from the travel industry in BC and beyond.
Refreshments and snacks will be provided.
RSVP by December 21 to Will Barbour at Tourism Fernie, will@tourismfernie.com or by phone 423-2037.