Elkford receives marketing award

The District of Elkford has received an award for its new marketing and branding, designed to showcase all the town has to offer.

  • Jun. 19, 2011 2:00 p.m.

The District of Elkford has received an award for its new marketing and branding, designed to showcase all the town has to offer.

The town was awarded the Economic Development Association of British Columbia’s (EDABC) 2010-2011 Marketing Project of the Year Award on June 6. The award was presented to Corien Speaker, Chief Administrative Officer, at the 2011 EDABC Conference in Langley, B.C.

The District of Elkford’s branding and marketing initiative began in 2006 with the re-branding process and has grown into a well-developed brand that has been implemented into almost all aspects of the District’s operations.

“The District’s branding initiatives have truly raised the bar for the marketing of municipalities,” said Speaker.

“The District regularly receives comments on the innovative and fun design of the new website; park signage was created within the brand standards to meet objectives outlined in the tourism strategy; summer and winter promotional videos were created, both of which will be launched in the near future and in 2011, the District will be installing new “branded” signage for Highway 3. We recently formed a Tourism Advisory Committee and a Citizens’ Advisory Committee, which will work with the citizens of Elkford to continue to help develop the community’s tourism and economic development initiatives.

“One of the main objectives of the District’s branding process was to truly emphasize all that Elkford has to offer. Our branding emphasizes that Elkford is truly a great place to live, work, and play. The District’s various advertising campaigns are intended to be witty and exciting while evoking the ‘rough’ and ‘wild’ nature of the community.”

The Economic Development Association of B.C. and BC Hydro’s B.C. Economic Development Awards recognize the province’s best economic development marketing materials, programs and partnerships, and the year’s most influential leader. These prestigious awards honour organizations or individuals for their efforts in creating positive change in urban, suburban, and rural communities. The selection of winners is made by a panel of judges, which includes representatives of the Economic Developers Association of Canada, the Community Futures Development Association of British Columbia, BC Hydro, Colliers and others.

Detailed information on the District’s marketing and branding is available in the background report and will also be available on the District’s website at www.elkford.ca.

Just Posted

Extensive vandalism closes Fernie Aquatic Centre

Windows broken, bike jumps flipped, dirt jumps damaged

Fernie Half Marathon sprints into greatness

The Fernie Half Marathon, 3-Runner Relay and 10k kicked off under blue… Continue reading

Vehicle incident temporarily closes Hwy 3 east of Sparwood

This afternoon at approximately 4 p.m., DriveBC reported that Highway 3 was… Continue reading

Man caught throwing away election signs in Fernie, ordered to put them back

Man told RCMP he had ‘no faith in government’

Climate change, worker shortages, more addressed at Sparwood election forum

The Sparwood all-candidates forum was thought provoking and challenged candidates to dig… Continue reading

B.C.’s rural paramedic program expands, with home support

Advanced care ambulance staff added for six communities

BC Ferries sees steady traffic of post-Thanksgiving weekend travellers

Ferries filling up fast, sailing waits at some terminals

‘Save the kids!’ Dorian survivor tells the harrowing story of his Canadian wife’s death

Family held a funeral and placed Alishia Liolli’s remains in a niche at a cemetery in Windsor, Ont.

Okanagan woman, 91, votes at advance polls despite broken hip, shoulder and wrist

Angela Maynard has voted in almost every election during her lifetime

Heiltsuk Nation open first Big House in 120 years in northern B.C.

Opening means the community now has an appropriate space for spiritual and ceremonial events

Singh says NDP would form coalition with the Liberals to stop Tories

Singh was in a Liberal-held riding Sunday afternoon in Surrey where he was pressed about his post-election intentions

‘My heart goes out to the mother’: B.C. dad reacts to stabbing death of Ontario boy

Carson Crimeni, who was also 14, was bullied relentlessly, his dad says

BC Ferries filling up fast with post-Thanksgiving weekend travellers

Monday anticipated to be busiest day of the weekend

‘Wham-bam out the door’: Surrey man’s front yard left ruined by scamming landscaper

Resident warns neighbours to be careful of door-to-door salesmen

Most Read