The District of Elkford has received an award for its new marketing and branding, designed to showcase all the town has to offer.
The town was awarded the Economic Development Association of British Columbia’s (EDABC) 2010-2011 Marketing Project of the Year Award on June 6. The award was presented to Corien Speaker, Chief Administrative Officer, at the 2011 EDABC Conference in Langley, B.C.
The District of Elkford’s branding and marketing initiative began in 2006 with the re-branding process and has grown into a well-developed brand that has been implemented into almost all aspects of the District’s operations.
“The District’s branding initiatives have truly raised the bar for the marketing of municipalities,” said Speaker.
“The District regularly receives comments on the innovative and fun design of the new website; park signage was created within the brand standards to meet objectives outlined in the tourism strategy; summer and winter promotional videos were created, both of which will be launched in the near future and in 2011, the District will be installing new “branded” signage for Highway 3. We recently formed a Tourism Advisory Committee and a Citizens’ Advisory Committee, which will work with the citizens of Elkford to continue to help develop the community’s tourism and economic development initiatives.
“One of the main objectives of the District’s branding process was to truly emphasize all that Elkford has to offer. Our branding emphasizes that Elkford is truly a great place to live, work, and play. The District’s various advertising campaigns are intended to be witty and exciting while evoking the ‘rough’ and ‘wild’ nature of the community.”
The Economic Development Association of B.C. and BC Hydro’s B.C. Economic Development Awards recognize the province’s best economic development marketing materials, programs and partnerships, and the year’s most influential leader. These prestigious awards honour organizations or individuals for their efforts in creating positive change in urban, suburban, and rural communities. The selection of winners is made by a panel of judges, which includes representatives of the Economic Developers Association of Canada, the Community Futures Development Association of British Columbia, BC Hydro, Colliers and others.
Detailed information on the District’s marketing and branding is available in the background report and will also be available on the District’s website at www.elkford.ca.