Renata and Sophia Dirks at last year’s Community Appreciation Day. File Photos

Fernie Alpine Resort to show community appreciation

Residents of the Elk Valley can ski and ride for free on January 12 as part of Fernie Alpine Resort’s (FAR) Community Appreciation Day.

The event was started in 2004 as a way to say “thank you” to the local community “for their ongoing support of Fernie Alpine Resort,” explained Karen Pepper, FAR’s marketing manager.

Residents from Elkford, Sparwood, Fernie, Elko, Grasmere, Jaffray and everywhere in between are eligible for a free lift ticket for the day. All you need to do in order to claim the free lift pass is provide photo identification and proof of local residency such as a drivers license, pay stub or utility bill.

This will mark the seventeenth year that FAR has invited community members to hit the slopes and enjoy everything the mountain has to offer.

“It’s a great opportunity to celebrate our amazing community by inviting them to join us for a fun day on the mountain and raise awareness and funds for a local charity or non-profit organization,” said Pepper.

She went on to explain that the proceeds from the community BBQ in the plaza are donated to a different local organization every year. This year’s proceeds will go Fernie Friends for Friends, an organization that helps individuals and families in Fernie “who are going through cancer treatment and offers them financial and emotional support during this stressful time.”

Aside from a free lift ticket for residents of the Elk Valley, the ski resort is also offering complimentary beginner group lessons for skiers or snowboarders who are new to the sport. There will be 10 adult and 10 child spots available for the beginner group lessons that come with a complimentary lift ticket and equipment rentals. Advanced registration for these spots is required and is awarded on a first come, first served basis.

Finally, the Sports Alpine retail store will be offering 25 per cent off everything in store as an additional way to show appreciation to community members and locals.

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The Powell and Bentley families taking advantage of Community Appreciation Day last year at Fernie Alpine Resort.

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