The wheels are in motion for a unique new project to encourage residents and visitors to spend their Sundays in Fernie’s downtown area this summer.
The Victoria Avenue Summer Initiative committee invited Fernie business owners to the launch of its Sunday Downtown Socials last week.
The committee is hoping to get businesses in Fernie’s downtown core involved to encourage people to stay on Second Avenue on Wednesday and Sunday nights throughout the summer.
The goal of the Socials is to increase the volume of residents and visitors in Fernie’s downtown core through the summer months.
The Sunday Downtown Social will launch on the Sunday of the Canada Day long weekend and will continue every Sunday until the Labour Day long weekend, with lots of events to draw people downtown.
Second Avenue will be closed to vehicle traffic allowing pedestrians and cyclists to check out the shops and entertainment going on downtown.
There will also be truck treasure sales, buskers, outside seating for cafes and restaurants and an opportunity to showcase the Fernie Heritage Library, and the Miners’ Walk.
Businesses are being encouraged to use the sidewalks to create unique spaces for visitors and residents to enjoy.
In addition to the Sunday Socials, there will also be a Wednesday afternoon and evening market.
The Mountain Market, the City of Fernie, Tourism Fernie, the Fernie Chamber of Commerce, The Free Press and the Fernie Fix are all involved in getting the project going.
If you want to get involved in the Downtown Socials or want more information, contact Sarah at the Chamber of Commerce at 250-423-6868.