THE CANADIAN PRESS/Nathan Denette

THE CANADIAN PRESS/Nathan Denette

Iconic Salvation Army fundraiser faces increased demand, challenges due to COVID-19

Charity says it has not seen an increase in demand like this for decades

The Salvation Army is launching its annual Christmas kettle drive facing what it says is a level of need not seen since the Second World War — even as COVID-19 makes fundraising more difficult.

The iconic red kettles will start appearing in malls, grocery stores and other establishments across the country on Monday as the Sally Ann seeks to raise $23 million this year to help Canadians in need.

Funds raised through the campaign remain in the community where they are donated, with the money going to pay for Christmas hampers, meals and clothing along with drug-recovery programs and training.

Salvation Army spokesman John Murray says that target is 10 per cent more than in previous years — even though the charity has received five times the normal number of requests for help since the pandemic began.

“We’ve not seen the increase in in demand for assistance like this since post-World War Two,” Murray said. “That’s incredible when we consider that.”

Even meeting that modestly increased fundraising target could be a challenge, however, as COVID-19 threatens to wreak havoc on the Salvation Army’s normal way of doing business.

That starts with great uncertainty around exactly how many kettles will actually be out in the community as pandemic-related lockdowns in different parts of the country keep malls and other businesses closed.

“I think of Manitoba where we’re not going to be able to have Christmas kettles out, at least until the middle of December,” he said. “There are parts and pockets of Quebec that’s the same way.”

The Sally Ann is also facing a potential shortage of volunteers as many of those who have typically helped the fundraising drive are older Canadians who are more at risk from COVID-19.

While the charity is providing volunteers with personal protective equipment as well as training to ensure they stay safe, Murray says the actual recruitment of Canadians to help is a challenge.

“The actual recruitment, we’re certainly concerned about that,” he said.

“Annually, we would put out about 2,000 kettle locations across Canada during the holiday season. It remains to be seen whether we’re going to be able to have all those kettle locations filled this year.”

The Salvation Army isn’t the only charity facing challenges; many have previously raised concerns about a lack of volunteers and dried up fundraising due to COVID-19 even as demand for help skyrockets.

The Sally Ann says there has been a 19-per-cent increase in the number of people visiting the charity this year because of delayed wages, while the number saying they are homeless has doubled since 2019.

Like many other organizations, it is hoping that Canadians unable to donate in person will do so online at FilltheKettle.com or by phone at 1-800-SAL-ARMY (1-800-725-2769).

Lee Berthiaume, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Charity and DonationsCoronavirusSalvation Army

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A man wearing a mask against coronavirus walks past an NHS advertisement about COVID-19 in London, Tuesday, Feb. 2, 2021. (AP Photo/Alastair Grant)
92 new COVID-19 cases, no new deaths: Interior Health

The region is reporting 92 cases after the weekend

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

Real estate has been moving very briskly in Kimberley since last summer. Bulletin file
Hot Kimberley real estate market leads to tightened inventory

Real estate sales in the entire Kootenay region have been brisk for… Continue reading

A dose of COVID-19 vaccine is prepared at a vaccination clinic in Montreal’s Olympic Stadium on Tuesday, Feb. 23, 2021. THE CANADIAN PRESS/Paul Chiasson
39 new cases of COVID-19 in Interior Health region

The total number of cases in the region since the pandemic began is now at 7,334

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

The Nanaimo Clippers in action at Frank Crane Arena in early 2020. (News Bulletin file photo)
Nanaimo Clippers for sale, owner says hockey won’t be back to normal any time soon

Wes Mussio says he’s had numerous inquiries about the junior A club already

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

Vernon’s Noric House long-term care facility’s COVID-10 outbreak has been declared over by Interior Health. (Jennifer Smith - Morning Star)
COVID outbreak at Vernon’s Noric House declared over

10 deaths were linked to the outbreak at long-term care facility

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. Attorney General David Eby speaks in the legislature, Dec. 7, 2020. Eby was given responsibility for housing after the October 2020 provincial election. (Hansard TV)
B.C. extends COVID-19 rent freeze again, to the end of 2021

‘Renoviction’ rules tightened, rent capped to inflation in 2022

Face mask hangs from a rear-view mirror. (Black Press image)
B.C. CDC unveils guide on how to carpool during the pandemic

Wearing masks, keeping windows open key to slowing the spread of COVID-19

Churches, including Langley’s Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)
Gas prices jumped in Golden to 131.9c this week, a trend that's supposed to continue into the summer. (Claire Palmer/Golden Star)
Columbia River-Revelstoke MLA Clovechok concerned as gas prices continue to rise

Fuel prices are supposed to skyrocket this summer as British Columbians await BCUC analysis

Most Read