Faye Sigurdson joyfully smiles while seated at her at-home hair salon. (Soranne Floarea/ The Free Press)

Faye Sigurdson joyfully smiles while seated at her at-home hair salon. (Soranne Floarea/ The Free Press)

Local hair salon celebrates forty-first birthday

From perms to pixie cuts, Faye Sigurdson’s at-home salon, Hair Eloquence, stands the test of time

With an infectious smile and spirited presence, longtime Elkford resident, Faye Sigurdson, is celebrating 50 years of hairdressing this year.

“I haven’t worked a day in my life,” she said sitting down in her at-home salon, Hair Eloquence, where she’s been snipping split ends for the past 41 years.

Scattered around her are assorted hair products – spray bottles, curling irons, combs and trimming scissors, illuminated by rows of vanity lights.

A mosaic of memorabilia hangs on the walls; framed certificates, magazine clippings of updos, and photos of her children and grandchildren cover every inch of the salon.

“From the time I was three – I didn’t speak English until I was about seven – I told my mother I was going to be a hárgreiðslukona, which is a hairdresser in Icelandic,” said Sigurdson boisterously.

Originally from Manitoba, Sigurdson went to hairdressing school in Winnipeg at the age of 18. Following a short stint in Williams Lake, Sigurdson and her husband moved to Elkford in 1980, calling it home ever since.

Raising her children under the shadow of Grizzly Peak, Sigurdson revels in the way her at-home salon allowed her to balance being a mom alongside her passion for hairdressing.

“It didn’t take me an hour to figure out that I wanted to establish an at-home shop, because my children were three and 18 months when we got here, and I really didn’t want somebody else raising my kids,” said Sigurdson.

“It’s been really fulfilling having this little shop here, because if it’s idle, I’m caught up with my laundry, or I’ll bake. There’s always something to do when you’re running a home.”

According to Sigurdson, Hair Eloquence has been at the same location and under the same ownership for over four decades, outstanding nearly all other District businesses and institutions, who have either changed their names or moved.

“There are young people that figure because you cut hair for 50 years then you’re really not with it – well I’m here to tell you that I have seen hairstyles come and go and come back again,” said Sigurdson with palpable zest.

But despite the changing times, Hair Eloquence has always been about much more than just cutting hair; it has become a gateway into people’s lives, a threshold into the heart of Elkford.

“It’s a good thing my walls don’t talk,” she said, holding up a framed poem, written for her by a late client.

“I’ve had many come into the door and say I need a Faye fix, and they don’t just mean a haircut. They want to talk, they need to dump – and I talk a mile a bloody minute, but I can also listen.”

Exuding a warm amicability, it’s no surprise her customers, many of which are now friends, find comfort in her presence.

Sigurdson’s desire to connect doesn’t stop in her salon – an honourary member of the Chamber of Commerce, she also sits on the Community Futures board, volunteers for Funeral Food, and even runs a 50/50 raffle for her clients, with all proceeds going back to the community.

“I love being a community minded person, it’s how I was raised. The farm community lifestyle and philosophy never leaves you.”

Though originally Sigurdson and her husband were only going to stay in Elkford for five years, her love for a tight-knit community is one of the many reasons she remained all this time.

“The farm (I grew up on) was home and Williams Lake was a wonderful place at the time, but Elkford is in my heart,” said Sigurdson.

“Nothing feels better than if I’ve been away, turning North onto highway 43. I can see these peaks from that turn off, and I’m home.”

Hoping to move into a seniors’ facility in the upcoming years, Sigurdson looks forward to remaining in Elkford and continuing to cut hair as “long as my fingers work and my eyes see and my legs hold me vertically.”


Like us on Facebook and follow us on Twitter


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Elvira D’Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
110 new cases of COVID-19 in Interior Health

Provincial health officers announced 1,005 new cases throughout B.C.

It costs as little as $7 to charge an EV at home. (Scott Tibballs / The Free Press)
Electric Vehicles a rare sight (in the Kootenays), but change on the way

Electric pickups will increase the appeal of zero-emission vehicles in years to come according to Blair Qualey of the New Car Dealers Association

Linda Krawczyk and her dad Doug Finney enjoyed a ride around beautiful Fernie on Friday thanks to Melanie Wrigglesworth and the local chapter of Cycling Without Age. (Scott Tibballs / The Free Press)
Cycling Without Age goes for its first spin

Doug Finney (86) got to enjoy a ride around Fernie

The Cranbrook Community Forest is good to go for mountain biking. (Scott Tibballs / The Free Press)
Snow’s done, time to hit the trails

South Country trails are good to go

Interior Health nurses administer Pfizer-BioNTech COVID-19 vaccines to seniors and care aids in Kelowna on Tuesday, March 16. (Phil McLachlan/Kelowna Capital News)
69 new cases of COVID-19 in Interior Health

The total number of cases in the region is now at 9,840 since the pandemic began

Vancouver resident Beryl Pye was witness to a “concerning,” spontaneous dance party that spread throughout social groups at Kitsilano Beach on April 16. (Screen grab/Beryl Pye)
VIDEO: Dance party erupts at Vancouver’s Kitsilano Beach to the dismay of onlookers

‘It was a complete disregard for current COVID-19 public health orders,’ says Vancouver resident Beryl Pye

People are shown at a COVID-19 vaccination site in Montreal, Sunday, April 18, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Nothing stopping provinces from offering AstraZeneca vaccine to all adults: Hajdu

Health Canada has licensed the AstraZeneca shot for use in people over the age of 18

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Deputy Prime Minister and Minister of Finance Chrystia Freeland responds to a question during Question Period in the House of Commons Tuesday December 8, 2020 in Ottawa. The stage is set for arguably the most important federal budget in recent memory, as the Liberal government prepares to unveil its plan for Canada’s post-pandemic recovery even as a third wave of COVID-19 rages across the country. THE CANADIAN PRESS/Adrian Wyld
Election reticence expected to temper political battle over federal budget

Opposition parties have laid out their own demands in the weeks leading up to the budget

A syringe is loaded with COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. to open up COVID vaccine registration to all B.C. residents 18+ in April

Registration does not equate to being able to book an appointment

(Black Press file photo).
UPDATED: Multiple stabbings at Vancouver Island bush party

Three youths hospitalized after an assault in Comox

Selina Robinson is shown in Coquitlam, B.C., on Friday November 17, 2017. British Columbia’s finance minister says her professional training as a family therapist helped her develop the New Democrat government’s first budget during the COVID-19 pandemic, which she will table Tuesday. THE CANADIAN PRESS/Darryl Dyck
B.C. finance minister to table historic pandemic-challenged deficit budget

Budget aims to take care of people during pandemic while preparing for post-COVID-19 recovery, Robinson said

Each spring, the Okanagan Fest-of-Ale is held in Penticton. This year, as a result of the COVID-19 pandemic, the festival will not be held. However, beer is still available. How much do you know about this beverage? (pxfuel.com)
QUIZ: How much do you really know about beer?

Put your knowledge to the test with this short quiz

Most Read