Island Lake’s Mike McPhee appointed to B.C. tourism marketing committee
Mike McPhee, Director of Sales and Marketing at the Island Lake Resort Group, is one of the team of experts that has been hand picked to make up a committee devoted to marketing B.C. as a tourist destination to the world.
Destination British Columbia set up the committee to provide the Crown corporation’s Board of Directors and CEO with input and recommendations on tourism marketing strategies, tourism performance indicators, ways to encourage alignment in tourism marketing activities, and ways to leverage funds for tourism marketing programs.
“The establishment of this committee ensures that tourism stakeholders from across the province have an active role in strengthening and aligning our marketing efforts,” said Board Chair, Andrea Shaw. “The Board and staff at Destination British Columbia look forward to working with this experienced and knowledgeable group of tourism industry marketing experts.”
McPhee told The Free Press he feels very honoured to have been chosen to represent the region on the new committee.
“I hope to make valued contributions in any way I can to the promotion of tourism in the Province, region and Fernie of course.
“Tourism is one of the province’s largest economic drivers and I truly believe we live in one of the most spectacular places to be found anywhere”.