Mike McPhee from Island Lake Resort chosen to help grow tourism in B.C.

Mike McPhee, Director of Sales and Marketing at the Island Lake Resort Group, has been picked to join a tourism committee marketing B.C.

  • Aug. 2, 2013 12:00 p.m.

Mike McPhee (left) takes a group snowshoeing at Island Lake Resort in February.

Island Lake’s Mike McPhee appointed to B.C. tourism marketing committee




Mike McPhee, Director of Sales and Marketing at the Island Lake Resort Group, is one of the team of experts that has been hand picked to make up a committee devoted to marketing B.C. as a tourist destination to the world.

Destination British Columbia set up the committee to provide the Crown corporation’s Board of Directors and CEO with input and recommendations on tourism marketing strategies, tourism performance indicators, ways to encourage alignment in tourism marketing activities, and ways to leverage funds for tourism marketing programs.

“The establishment of this committee ensures that tourism stakeholders from across the province have an active role in strengthening and aligning our marketing efforts,” said Board Chair, Andrea Shaw. “The Board and staff at Destination British Columbia look forward to working with this experienced and knowledgeable group of tourism industry marketing experts.”

McPhee told The Free Press he feels very honoured to have been chosen to represent the region on the new committee.

“I hope to make valued contributions in any way I can to the promotion of tourism in the Province, region and Fernie of course.

“Tourism is one of the province’s largest economic drivers and I truly believe we live in one of the most spectacular places to be found anywhere”.

Just Posted

Structure fire displaces Sparwood family

Family uninjured. One pet lost. House remains uninhabitable due to severe damage.

Junior journalism program launches in Fernie

Young writers excited to step into world of journalism, work to be published in upcoming edition

New MRI unit increases access

Interior Health aims for 5100 exams in Cranbrook this year

DNA test links two cougar incidents in Fernie

Further information has surfaced linking a child that was attacked by a… Continue reading

CO Service euthanize emaciated black bear

The animal had left its den and taken shelter in a shed with cattle.

‘No answers:’ Canadians react to Sri Lanka bombings that killed hundreds

The co-ordinated bomb attacks killed at least 207 people and injured 450 more on Easter Sunday

RCMP confirm witnesses say body found at Kelowna’s Gyro Beach

Police tape is blocking part of the beach and several RCMP officers are on scene.

B.C. fire department rescues kittens

Enderby homeowner not aware kittens in wood pile near garbage pile fire that got out of hand

QUIZ: How much do you know about Easter?

Take this short quiz and put your knowledge to the test

B.C. VIEWS: NDP’s lawyer show is turning into a horror movie

Court actions pile up over pipelines, car insurance, care aides

Global Affairs warns Canadians in Sri Lanka there could be more attacks

A series of bomb blasts killed at least 207 people and injured hundreds more

Waste not: Kootenay brewery leftovers feed the local food chain

Spent grains from the Trail Beer Refinery are donated to local farmers and growers, none go to waste

Deck collapses in Langley during celebration, 35 people injured

Emergency responders rushed to the Langley home

Most Read