Mike McPhee from Island Lake Resort chosen to help grow tourism in B.C.

Mike McPhee, Director of Sales and Marketing at the Island Lake Resort Group, has been picked to join a tourism committee marketing B.C.

  • Aug. 2, 2013 12:00 p.m.

Mike McPhee (left) takes a group snowshoeing at Island Lake Resort in February.

Island Lake’s Mike McPhee appointed to B.C. tourism marketing committee

 

Angela

 

Mike McPhee, Director of Sales and Marketing at the Island Lake Resort Group, is one of the team of experts that has been hand picked to make up a committee devoted to marketing B.C. as a tourist destination to the world.

Destination British Columbia set up the committee to provide the Crown corporation’s Board of Directors and CEO with input and recommendations on tourism marketing strategies, tourism performance indicators, ways to encourage alignment in tourism marketing activities, and ways to leverage funds for tourism marketing programs.

“The establishment of this committee ensures that tourism stakeholders from across the province have an active role in strengthening and aligning our marketing efforts,” said Board Chair, Andrea Shaw. “The Board and staff at Destination British Columbia look forward to working with this experienced and knowledgeable group of tourism industry marketing experts.”

McPhee told The Free Press he feels very honoured to have been chosen to represent the region on the new committee.

“I hope to make valued contributions in any way I can to the promotion of tourism in the Province, region and Fernie of course.

“Tourism is one of the province’s largest economic drivers and I truly believe we live in one of the most spectacular places to be found anywhere”.

Just Posted

Proposed Hosmer intersection set to improve safety

A proposed intersection in Hosmer aims to improve the safety of those… Continue reading

Maiden Lake flood mitigations to be completed in full

The City of Fernie will forge ahead with all required flood mitigations… Continue reading

Fernie’s Kerri Wall hopes to represent Green Party in federal election

Nelson’s Abra Brynne and Kaslo’s Judson Hansel have also chosen to run

Sparwood council denies temporary worker camp application

In a unanimous decision on Tuesday night, the District of Sparwood denied… Continue reading

Teck responds to Senators’ letter to John Horgan

Teck Resources has responded to a story regarding eight U.S. senators who… Continue reading

Protesters rally in Victoria over newly approved Trans Mountain pipeline

The Still No Consent! No Trans Mountain! 20 kilometre march will end at Island View Beach

Canada Day fireworks cancelled in Fernie

Fireworks will not feature as part of Canada Day celebrations in Fernie… Continue reading

Wildfire burning in coastal forest

A fire beside the Sea to Sky Highway is burning up a steep slope

PHOTOS: Event marks one year since soccer team rescued from Thai cave

Nine players and coach took part in marathon and bike event to help improve conditions at cave

Rock climber dies after fall at Stawamus Chief in Squamish

The man had fallen about 30 metres while climbing in the Grand Wall area

Five B.C. students taken to hospital after playing with vaping device

School district said students were taken to hospital ‘out of an abundance of caution’

Being a pot dealer is not what it used to be

Sunday Big Read: the business of selling marijuana in B.C. is a slow bureaucratic slog

VIDEO: Two more pride flags have been stolen from Langley woman

Lisa Ebenal was “angry” and “fed up” after the latest theft. Then people started showing suppport

B.C. couple who has raised 58 children turns to community amid cancer diagnosis

Family who raised, fostered and adopted many kids hoping to gain some precious together time to fight cancer

Most Read