Green spaces have offered many a sense of peace throughout the pandemic. (Photo Contributed)

Green spaces have offered many a sense of peace throughout the pandemic. (Photo Contributed)

Nature Conservancy of Canada matches all donations on Dec. 1

The initiative honours Giving Tuesday, an initiative created to combat Black Friday’s consumerism

Kicking off the season of giving, the Nature Conservancy of Canada (NCC) will be doubling all donations to the organization on Dec. 1 – a day otherwise known as Giving Tuesday.

According to Andrew Holland, national media relations director for the NCC, Giving Tuesday was created by the charitable sector in response to Black Friday sales and consumerism, in an effort to encourage the public to donate to non-profits. The celebration is made all the more important this year as the pandemic has financially affected charities across the country.

“No matter how people contribute, whether it be through social sharing, volunteering or monetarily, Giving Tuesday is a way for people and charities to feel good and get a boost and we could all use that right now,” said Holland.

In terms of environmental organizations such as the NCC, Giving Tuesday offers people the opportunity to give back to the trails, forests and lakes that have been a respite for many this year.

“There is no doubt the pandemic has had a huge impact on people, but nature has been a powerful ally, helping us keep balance in our lives,” said Catherine Grenier, president of the NCC.

“Just spending time in nature, a brisk walk and fresh air, can improve our immune systems, our concentration and our moods. We’ve never needed nature more.”

All donations to the NCC – Canada’s leading not-for-profit private land conservation organization – go towards conserving nature and restoring ecosystems.

Making the NCC’s donation-matching possible this year are their supporters Telus and Canadian Pacific, along with a number of anonymous donors.

“With the help of companies and individual donors, the Nature Conservancy of Canada can work across this province in places where our conservation work can have the biggest impact on protecting native species and habitats,” said Nancy Newhouse, British Columbia regional vice president.

“On Giving Tuesday, people can double their impact in protecting natural areas that will benefit us today and our future generations.”

Anyone looking to donate to the NCC can do so at

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