New radio station on Fernie/Sparwood airwaves

A new adult-contemporary radio station will be going live on the air later this month.

Fernie and Sparwood radio listeners now have one more option when tuning in to local stations.

Summit 107, an adult-contemporary radio station, is in its testing period and working out the kinks before it goes live mid-September.

Melissa Hamm, the station’s general manger, said the station is based in Cranbrook and will broadcast to Cranbrook (107.5), Invermere (107.7), Fernie (107.9) and Sparwood (107.1).

Once the station begins to broadcast live, there will be a live morning show, a live afternoon show and a live afternoon drive show, she said.

“We will have local news from the area. We’re got a couple great news guys that we’ve hired, we’re just really excited to get it going.”

While the station is in its infant stage, as the sales team grows and the need for different positions arise, the station will grow and evolve, Hamm said.

“Right now we don’t have anybody on the ground in Fernie, but we will. We will definitely have people there.”

Hamm said she believes there’s a need for this kind of station.

“The format is adult-contemporary and we just thought that format was missing in this area. We’ve had great response to our testing period. People are phoning us and telling us they love the music, so that’s great,” she said, “We’re really excited to get going. We hope you tune in.”

Summit 107 is a division of Clear Sky Radio out of Lethbridge, AB.