Ottawa moves to restrict vaping advertisements to prevent youth exposure

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes

Ottawa moves to restrict vaping advertisements to prevent youth exposure

Health Canada is proposing to ban advertising of vaping products in spaces where young people can see them in a bid to rein in the rise of underage e-cigarette use.

Minister Patty Hajdu put forward new rules Thursday that would prohibit vaping promotion in specialty shops, businesses and online platforms frequented by youth.

Hajdu also announced requirements that vaping packages feature health warnings and be child-resistant, as well as plans to place limits on nicotine content in vaping liquids to reduce the risk of accidental child poisoning.

“The new measures announced today will help, but there is more to do,” Hajdu said in a statement. “We are working on further steps to protect youth and our message remains clear: vaping comes with serious risks.”

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes in the face of growing evidence that vaping has taken off among teens.

According to the 2018-2019 Canadian Student Tobacco, Alcohol and Drugs Survey, the number of high school students who reported vaping in the past month doubled to 20 per cent since 2016-2017.

A spokesperson for Juul Labs Canada said the e-cigarette maker is reviewing the proposed regulations.

ALSO READ: B.C. to restrict nicotine content, bring in 20% tax on vaping products

Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, praised the government’s plan as a strong start, but said “comprehensive action” is still needed, such as restricting flavours and implementing a tax.

“Right now, youth are being exposed to e-cigarette advertising in social media, on billboards, on television, and many other places, and that’s going to end with these regulations,” he said.

However, Cunningham urged federal lawmakers to also follow their provincial counterparts in clamping down on the availability of vaping products.

“We have made such progress to reduce youth smoking, but now we’re seeing a whole new generation of kids becoming addicted to nicotine through e-cigarettes. That simply shouldn’t be happening,” he said.

Earlier this month, Nova Scotia’s health minister announced the province will be the first to ban sales of flavoured e-cigarettes and juices, and Ontario is considering a similar move.

Prince Edward Island, British Columbia and Newfoundland and Labrador have also adopted new vaping restrictions in recent months.

The P.E.I. government passed legislation last month that raised the legal age to buy tobacco and e-cigarettes from 19 to 21, setting the highest age limit in the country.

In British Columbia, a 10-point plan is aimed at protecting youth from the health risks of vaping, including legislation that caps the nicotine concentration in e-liquids and hiking the provincial sales tax on such products from seven per cent to 20 per cent.

Cunningham said the issue has taken on new urgency due to mounting concern about the links between vaping and respiratory disease.

In the United States, 47 deaths have been attributed to vaping, and 2,000 cases of severe lung disease have been reported. Thirteen cases of vaping-associated lung illness had been reported in Canada as of Dec. 3. So far there have been no deaths.

Adina Bresge, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

City of Fernie city hall. (Scott Tibballs / The Free Press)
Speed boards proposed for Fernie

Mayor Qualizza floated the idea to councillors at the most recent Committee of the Whole

Environmental groups are calling for a federal impact assessment for a proposed coal mine expansion in the Elk Valley. Phil McLachlan photo.
Castle Project now known as FRO-X

Teck said the previous name was causing confusion

The Fernie Chamber of Commerce hosted this year's virtual 2020 Business Awards. (File Photo)
If there’s a risk, IH will take the lead: Fernie Chamber

Rumours about businesses and COVID numbers are doing damage to sectors already hurting according to Brad Parsell

A black bear spotted near Fernie in 2020. (Scott Tibballs / The Free Press)
Bear sightings above average in Fernie area in 2020

A long and cold spring, less food, more people at home and more hikers could explain the increase

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

A woman writes a message on a memorial mural wall by street artist James “Smokey Devil” Hardy during a memorial to remember victims of illicit drug overdose deaths on International Overdose Awareness Day, in the Downtown Eastside of Vancouver, on Monday, August 31, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. paramedics respond to record-breaking number of overdose calls in 2020

On the front lines, COVID-19 has not only led to more calls, but increased the complexity

Vernon's Noric House long-term care facility is dealing with an influenza outbreak amid the COVID-19 pandemic. (File photo)
Two more deaths at Vernon care home

Noric House case numbers remain steady, but death toll rises

Eighteen-year-old Aidan Webber died in a marine accident in 2019. He was a Canadian Junior BMX champion from Nanaimo. (Submitted)
Inadequate safety training a factor in teen BMX star’s workplace death in 2019

Aidan Webber was crushed by a barge at a fish farm near Port Hardy

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Southern resident killer whales in B.C. waters. Research shows the population’s females are more negatively influenced by vessel traffic than males. (Photo supplied by Ocean Wise Conservation Association)
Female orcas less likely to feed in presence of vessel traffic: study

Research the southern resident population raises concerns over reproduction capacity

(Black Press Media files)
Transport Canada not budging on enclosed deck rules, despite calls from BC Ferries union

There have been at least 23 cases of the U.K. variant detected in Canada, four of which are in B.C.

Throughout December, RCMP conducted CounterAttack road checks as police worked to keep roads free of impaired drivers. (BLACK PRESS file photo)
‘You can’t make this stuff up’: Stories from the B.C. CounterAttack campaign

Amusing, yes, but a reminder impaired driving affects ability to drive and to make good decisions

(Thesendboys/Instagram)
Video of man doing backflip off Vancouver bridge draws police condemnation

Group says in Instagram story that they ‘don’t do it for the clout’

Most Read