The Red Apple’s Christmas toy drive brought in over $7,264 this year so that kids can have presents for the holidays.
The drive in Fernie began on Nov. 12, with ‘Fill a Sleigh Day’ capping it off at The Red Apple on Saturday (Dec. 3), according to store manager Brianne Beagley.
Saturday’s event featured Santa, the Fernie Lions Club, and Fernie firefighters, all of whom were present at the store to support the toy drive.
Families were taking pictures with Santa for $5 donations, hot dogs and hamburgers were being barbecued by the Lions Club and were being served with chips and hot chocolate for $7 donations, and 10 per cent of all sales from the day at The Red Apple went towards the cause.
As of Monday (Dec. 5) morning, the donations had been tallied up (except for the amount from the 10 per cent of Saturday sales), and they had raised $7,264.
All the money is transferred into toys and given to the Salvation Army and Rocky Mountain Village for holiday distribution.
“Anything helps, whether it’s 50 cents, or 10 dollars, it all goes to a good cause,” Beagley said.
“So, if you can do anything at all to help, it’s greatly appreciated, not only from us but from the families that are receiving it.”
Jennifer Robins, major with the Fernie Salvation Army, was at The Red Apple on Saturday.
She said all the toys will be given to families who could enjoy them for the Christmas season.
“I know Christmas can be a really stressful time of year for people, and there’s a lot of build up and a lot of emotions about it,” she said.
“It’s really hard if work’s been tough or there hasn’t been work, or if there’s lots of extra costs, we all know about that.”
“We cant solve all the problems, but we can at least give a little joy and help parents, especially if they have children, to help it be a joyful occasion anyway.”
“And just let them know that people care.”