Fernie’s firefighters heat things up this fall with the widely anticipated release of the 2021 Fernie Firefighter Calendar.
“Calendars are a time honoured tradition in the fire service, and fire departments have been successfully raising money through calendar sales for decades,” said Fernie firefighter Cory Robinson.
“We thought we could adopt this model and provide a body positive spin on the traditional firefighter calendar.”
Last year, the initiative raised $5,000 for the Fernie Women’s Resource Centre. Hoping to match that level of success, a portion of this year’s proceeds will go towards Muscular Dystrophy Canada, who was selected as a fundraising recipient due to a 60 percent decrease in revenues since March.
According to Robinson, in response to an increase in local food bank usage since March, the initiative is also donating to the Fernie Salvation Army Food Bank.
Giving local fridges and living room walls something to look forward to, the Fernie Fire Department partnered with Decoro, a local photography company specializing in boudoir and body positive content.
“It has been a great way to promote health and fitness within our department, which is a very important part of our jobs,” added Robinson.
The calendars are currently on sale for pre order at the Decoro website and Facebook Page.