A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Snow on the way for Elk Valley

Winter weather advisory issued for East Kootenay with up to 15cm of snow expected over the next week

Snow removal still an issue for mobility challenged in Fernie

Disability advocate sees little improvement in sidewalk clearing; City promises to review policy

Sparwood trails community growing

Sparwood Trails Alliance grows trail network, membership; hosting fatbike event February 2

Huge demand for youth funding in the Elk Valley

Emily Brydon Youth Foundation overwhelmed by 2018/19 winter applications from local youth

Fernie sports store kicking goals

GearHub turns focus to online market after opening second location in Fernie

B.C. opioid crisis to get same world-renowned treatment approach as HIV/AIDS

A program that focuses on treatment as prevention will roll out Jan. 17

Former welfare clients still owed money, B.C. Ombudsperson says

Investigation found 2,600 people docked illegally for earning income

Prince George could get province’s second BC Cannabis Store

The first brick-and-mortar government retail location opened in Kamloops on Oct. 17

B.C. chowdery caught up in ‘rat-in-soup’ scandal to close

Crab Park Chowdery will be shutting down Jan. 20

Teen vaping is an epidemic: US government

E-cigarettes are now the top high-risk substance used by teenagers, outpacing cigarettes, alcohol, marijuana

Vancouver councillors unanimously approve motion declaring climate emergency

Vancouver joins cities like Los Angeles and London

Caribou herd disappears from Kootenays after last cow relocated

One cow from the South Selkirk herd and two from the Purcells were moved this week

‘I never said there was no collusion,’ Trump lawyer says

President Donald Trump’s lawyer Rudy Giuliani says he has ‘never said there was no collusion’

Body of Canadian miner found after African kidnapping

Kirk Woodman’s body was discovered 100 kilometres from the site where he worked for Progress Mineral Mining Company in Burkina Faso

Most Read