A spokeswoman for Tim Hortons says its restaurants won’t be selling a new Barbie made in collaboration with the coffee chain until both Black and white versions of the hockey-themed dolls, seen in an undated handout photo, are available. THE CANADIAN PRESS/HO-Tim Hortons, *MANDATORY CREDIT*

Tim Hortons delays hockey Barbie roll out to rush production of Black doll

Currently, stores are selling the white version of the doll

Barbie is getting ready to hit the hockey rink with an assist from Tim Hortons.

But the coffee chain’s locations won’t be selling the pint-sized plastic hockey players until both Black and white versions of the doll are available, a spokeswoman said Tuesday.

Solange Bernard, head of marketing communications, said Tim Hortons started working with Mattel last year to roll out a hockey-themed Barbie as part of a charitable initiative aimed at getting girls involved in the sport.

Bernard said the plan was originally to launch one doll, but amid protests against anti-Black racism in recent months, Tim Hortons decided to push back the launch to make the product more diverse.

Tim Hortons worked with Mattel to rush the production of a Black version of the Barbie doll, Bernard said.

Currently, stores are selling the white version of the doll, which comes with a Tim Hortons jersey, helmet and hockey stick. The Black doll is still being manufactured, Bernard said.

A Mattel spokesperson said in a statement that the toy maker is committed to ensuring that the “diversity in this line is fully represented” and plans to expand its retail offerings this fall.

Bernard said both versions of the doll will be available for purchase at Tim Hortons restaurants in November.

The proceeds are to be donated to a Hockey Canada Foundation initiative aimed at getting girls on the ice, she said.

READ MORE: ‘The data is bad’: Black and racialized Canadians lacking on boards, study finds

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

DiversityGames and ToysTim Hortons

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

EKC makes $5,000 donation to Elk Valley ultrasound campaign

The EKC challenged other businesses to help the campaign hit its $300,000 target

City of Fernie to extend pilot snow removal program

Councillors voted unanimously on Sep. 17 to extend the program due to a lack of data points and disruption due to the pandemic

14 car batteries cleared from Elk River near Elkford

The ERA is encouraging eager volunteers to reach out to help keep the river clean

Six additional COVID-19 cases overnight in Interior Health region

The total number of cases within the region is now at 486

VIDEO: B.C. to launch mouth-rinse COVID-19 test for kids

Test involves swishing and gargling saline in mouth and no deep-nasal swab

Record-breaking 165 new COVID-19 cases diagnosed in B.C. in 24-hour period

Fifty-seven people are in hospital battling the novel coronavirus

B.C. teachers file Labour Relations Board application over COVID-19 classroom concerns

The application comes as B.C.’s second week of the new school year comes to a close

Young Canadians have curtailed vaping during pandemic, survey finds

The survey funded by Heart & Stroke also found the decrease in vaping frequency is most notable in British Columbia and Ontario

Interior Health reports four new cases of COVID-19

First hospitalization since mid-August announced

B.C.’s COVID-19 economic recovery plan: Top 5 things you need to know

Jobs training, tax incentives for employers to hire staff and more

March to protect old growth, stop industrial logging coming to B.C. Legislature

Organizers say they want to give frontline communities a bigger say in nearby logging

B.C. releases details of $1.5B economic recovery plan, $660M in business tax incentives

Economic plan includes support for employers, as well as training for workers

Most Read