For the past 12 years, Nonstop Ski and Snowboard have been helping thousands of snow enthusiasts make the most of the mountains with a wide variety of instructor courses, improvement camps and holidays in Fernie, Rossland and Banff. As this year’s World Snow Awards approached, Nonstop were delighted to be shortlisted as a finalist in the Best Ski Tour Operator category by a panel of industry experts.
Considering the size of Nonstop’s niche operation versus the tens of thousands of clients that travel with some of the other finalists each winter, the Nonstop team, including Dave Richards, Canadian Operations Director, were both ecstatic, and a little shocked, to discover that they had managed to drum up more public votes than their rivals and had scooped the coveted title.
Rupert Taylor, Nonstop’s MD expressed his delight following the announcement.
“We were initially in a state of shock when the results were announced at the awards ceremony by former GB Olympic skier Graham Bell, but now we’re really enjoying the achievement and the recognition that the award has brought us. When reflecting on the win, we realized that what we lack in volume of clients is more than made up for in their passion and engagement with our brand. Because we offer a richer experience than a typical ski holiday operator our clients are incredibly enthusiastic about the time they have with us, and subsequently they made the effort to vote for us.
“The “Nonstop experience” our clients have with us is unlike anything that they’ve had before and the memories stay with them for years and years. What we do is really positive and our passion passes on to them.”
In addition to the ski and board instructor certificate courses and backcountry skiing, guests in Fernie get a taste of mountain life.
“We make sure our clients get to sleep in a snow cave, try snowmobiling, go to Ghostriders hockey games and, new this year, will be skating in the wind at Crowsnest Pass,” said Richards. “They can also build their own skis with local manufacturer Jean-Vincent Lebrun at Deliberate Industrial Design (DID) with whatever graphics they want. Mountain life in Fernie is a pretty exotic experience for people in the U.K. and Australia.”
“So many people have influenced the company, our culture, the programs we offer and our clients’ experience,” said Taylor. “From the office team to the course hosts, from our pros to the hotel and restaurant staff, and from the backcountry guides to our bus drivers, everyone has had their impact. This award has been won by all of us. I am immensely proud of what we do but above all I am hugely thankful to everyone that has ever been involved in Nonstop.”
Founded in 2002, Nonstop is a family run business specializing in providing expert ski and snowboard tuition camps. Canadian specialists, Nonstop are the leading provider of ski and snowboard coaching in Canada. In the past 12 years Nonstop have helped over 3,500 skiers and snowboarders achieve their skiing and riding ambitions on the flagship 11 week instructor course, making it the most popular snow sports instructor course of all time.
Nonstop’s ski and snowboard coaching courses range in length from one week to 11 weeks. The cornerstone of every Nonstop course is premium ski and snowboard tuition from their team of passionate and dedicated instructors, who are some of the most highly qualified, experienced and respected in the industry. This is teamed with skiing and riding in