A trail along Myra-Bellevue Provincial Park, southeast of Kelowna. Photo: Tourism BC

A trail along Myra-Bellevue Provincial Park, southeast of Kelowna. Photo: Tourism BC

OPINION: Hoping for broader support and better days ahead for tourism sector

Now as we turn the page on 2020, there is room for optimism

By Anthony Everett, Vice Chair – BC Regional Tourism Secretariat

There is no sugar coating the fact that 2020 has been an incredibly difficult year for businesses that are the lifeblood of our tourism industry. For many, it’s been a year in which they have simply tried to keep their heads above water while watching the collapse of the visitor economy and hoping for some semblance of normalcy and viability in 2021.

The BC Regional Tourism Secretariat (BCRTS) and its five regional tourism associations represent more than 8,000 tourism-related businesses which include everything from adventure tourism operators, restaurants, accommodators, to campground operators and artists.

The regional associations have a unique and decades-long relationship with tourism businesses at a grass-roots level and have established themselves as a trusted advisor. The relationship proved invaluable during provincial wildfire and flooding events in 2017 and 2018. Our Associations proved to be the only organizations that could conduct region-wide research and provide quantifiable data on the impact to operators, which in turn informed government policy and funding decisions.

In 2020, a crisis of a different kind emerged in the form of COVID-19, and again, because of the unique relationship with operators from a grassroots perspective, the BCRTS and it regional associations once again assumed an important role.

At the onset of the pandemic, the role we traditionally play as a destination management advisor shifted to one of pandemic support, response and advocacy. Over the last several months, regional associations have worked with tourism businesses to help them adapt and respond to evolving health guidelines and collect important research that has helped inform the development of recommendations and decision-making of government.

The BCRTS also established the BC Tourism Resiliency Network, to more formally support providers and through which, a team of experts in health and safety, human resources, finance and strategic planning were enlisted to provide a suite of expertise. To date, more than 1,500 registered businesses have been provided with one-on-one support.

Our governments have taken action to cushion the blow for many in the tourism sector, including providing funds to help rebuild the sector through BC’s Economic Recovery Plan – while now considering other means of support, including BC Tourism Task Force recommendations and how the Small and Medium sized Business Recovery Grant Program can be accessed by as many tourism operators as possible.

This challenge requires all of us – all levels of government, regional and local tourism and economic development agencies, to continue to work in unison to support economic recovery. It has been encouraging to see all of the various partners come together, speak with one voice, work in a collaborative manner, and put the dire situation facing the sector and businesses, first and foremost.

Now as we turn the page on 2020, there is room for optimism. Vaccination programs are starting to roll out and there will come a point when travellers will once again be looking to BC as a vacation destination.

The challenge and opportunity will be to ensure we are positioned to create safe and memorable experiences for British Columbians, Canadians and eventually, international visitors. Until we reach that point, the BCRTS and regional associations are committed to serving the industry and supporting operators in every way possible to build the sector back – together.

Anthony Everett is Vice Chair of the BC Regional Tourism Secretariat, a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Association of Vancouver Island) representing more than 8,000 tourism businesses and organizations.

Tourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Elk Valley Hospital is adapting to meet the needs of patients in the Elk Valley.
‘Horrible’: Number of positive tests in Elk Valley on the rise

Dr Ron Clark of Elk Valley Hospital said one in five tests was returning positive for COVID-19

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
253 new COVID-19 cases, 4 more deaths in Interior Health over the weekend

More than 1,000 cases in the region remain active

(File Photo)
Fernie Heritage Library plans Family Literacy Day events

The Fernie Heritage Library is hosting a number of programs to get kids excited about reading

The City of Fernie's pilot snow plow program is ongoing through the 2020-21 winter season. (Soranne Floarea / The Free Press)
Changes coming to Fernie snow plow efforts

Curb-to-curb plowing will be the most obvious change after the next snowfall in Fernie

Dustin Denham, Colin Standish, Jennifer Sliva, Jennifer King, and Cindy Sleeman rode to the Montane Hut to celebrate Fernie Fatbike Day. (Soranne Floarea/ The Free Press)
First ever Fernie Fatbike Day gets local tires spinning

The FMBC’s inaugural event spread the Fernie fatbike stoke all over local trails on Jan. 16

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C. adjusts COVID-19 vaccine rollout for delivery slowdown

Daily cases decline over weekend, 31 more deaths

Sunnybank
COVID-19 related deaths at Oliver, West Kelowna and Vernon senior care homes

Sunnybank, Heritage Retirement Residence and Noric House recorded deaths over the weekend

A female prisoner sent Langford police officers a thank-you card after she spent days in their custody. (Twitter/West Shore RCMP)
Woman gives Victoria-area jail 4.5-star review in handwritten card to police after arrest

‘We don’t often get thank you cards from people who stay with us, but this was sure nice to see’: RCMP

An elk got his antlers caught up in a zip line in Youbou over the weekend. (Conservation Officer Service Photo)
Elk rescued from zip line in Youbou on Vancouver Island

Officials urge people to manage items on their property that can hurt animals

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A Trail man has a lucky tin for a keepsake after it saved him from a stabbing last week. File photo
Small tin in Kootenay man’s jacket pocket saved him from stabbing: RCMP

The man was uninjured thanks to a tin in his jacket

Tla-o-qui-aht First Nation Chantel Moore, 26, was fatally shot by a police officer during a wellness check in the early morning of June 4, 2020, in Edmundston, N.B. (Facebook)
Frustrated family denied access to B.C. Indigenous woman’s police shooting report

Independent investigation into B.C. woman’s fatal shooting in New Brunswick filed to Crown

Delta Police Constable Jason Martens and Dezi, a nine-year-old German Shepherd that recently retired after 10 years with Delta Police. (Photo submitted)
Dezi, a Delta police dog, retires on a high note after decade of service

Nine-year-old German Shepherd now fights over toys instead of chasing down bad guys

Nurses collect samples from a patient in a COVID suspect room in the COVID-19 intensive care unit at St. Paul’s hospital in downtown Vancouver, Tuesday, April 21, 2020. (THE CANADIAN PRESS/Jonathan Hayward)
5 British Columbians under 20 years old battled COVID-19 in ICU in recent weeks

Overall hospitalizations have fallen but young people battling the virus in hospital has increased

Most Read