The NHL unveiled the name of its 32nd team, the Seattle Kraken. (Seattle Kraken)

Release the Kraken: Seattle unveils name for NHL franchise

Team will play out of Seattle

The NHL’s newest team finally has its name: the Seattle Kraken.

The expansion franchise unveiled its nickname Thursday, ending 19 months of speculation about whether the team might lean traditional or go eccentric with the name for the league’s 32nd team.

“The Kraken is a name born of the fans. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.

In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history. There was even a push from some fans for the team to try to acquire the Thunderbirds name from the local junior team.

But Kraken was a clear favourite among fans, who rallied around the name soon after the expansion franchise was awarded in December 2018. The enthusiasm has grown since as the team built toward its debut for the 2021-22 season.

It’s edgy and sounds menacing. And it gave the franchise a clear brand going forward.

“I think that we felt like this is so authentic and noble, and we hit all the main things that we really wanted that we feel really strongly that this is the right choice,” Heidi Dettmer, Seattle’s vice-president of marketing, told The Associated Press. “I’ve totally fallen in love with this brand and I think our fans will.”

Seattle also unveiled its primary colours, which will be a deep dark blue — almost black — and a lighter shade of blue as a complement.

___

Tim Booth, The Associated Press

NHLseattle

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BC ELECTION
Voters hit the polls early

17 per cent of Kootenay East voters have already voted, with four days to go until the election

File photo
Main Roads warns of snow over weekend

It’s expected to snow in most areas covered by the East Kootenay Service Area

Tom Shypitka, Wayne Stetski, Kerri Wall and moderator Thomas Skelton at the Oct. 15 Elk Valley all-candidates forum. (Source: zoom)
At a glance: Kootenay East candidates go head-to-head in Elk Valley forum

Shypitka, Stetski and Wall called in to the zoom forum to talk all things Elk Valley

Kootenay-Columbia MP Rob Morrison speaks during Question Period in the House of Commons.
MP Morrison responds to federal throne speech, pushes for rapid testing at airports

Kootenay-Columbia parliamentarian criticizes throne speech, wants COIVD-19 testing at borders, airports

Anne Jimmie holds up a photo of her and her mother, Christine Jimmy, that was taken in 1948. Photo: Aaron Hemens
Saving the inner child: The Healing Journey

“There was this little girl inside that was so hurt, that was so wounded … I needed to nurture that little girl and understand her.”

A passer-by walks past a COVID-19 testing clinic in Montreal, Friday, Oct. 16, 2020. THE CANADIAN PRESS/Ryan Remiorz
Canada ‘yet to see’ deaths due to recent COVID surge as cases hit 200,000

Much of the increase in case numbers can be attributed to Ontario and Quebec

Police confirm human remains were found in a recycling bin in Vancouver on Oct. 18, 2020. (Black Press Media file photo)
Human remains found in recycling bin floating near Vancouver beach

Police asking nearby residents to see if their recycling bin has gone missing

B.C. Liberal leader Andrew Wilkinson visits a North Vancouver daycare to announce his party’s election promises for child care, Oct. 9, 2020. (B.C. Liberal Party video)
B.C. parties pitch costly child care programs in pandemic

B.C. Liberals say they’ll deliver on NDP’s $10-a-day promise for lower-income families

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A B.C. man decided to create a website to help people find family doctors accepting patients. Because Victoria is considered high-demand, clinic openings can’t be posted publicly. (Unsplash)
Vancouver Island man starts website that connects B.C. residents with doctors

Nanaimo man started project to help people find family physicians accepting patients

Voting station at Tzeachten Hall in the riding of Chilliwack-Kent on the first day of advance voting in the provincial election on Oct. 15, 2020. (Paul Henderson/ Chilliwack Progress)
B.C. VOTES 2020: 380,000 British Columbians head to polls in first 4 days of advance voting

Some of highest voter turnout so far has been seen on Vancouver Island and in Shuswap

Fort St. John councillor Trevor Bolin (B.C. Conservative Party)
BC Conservatives leader fights back after BC Liberals leak 2018 workplace harassment case

Sexual harassment case was connected to employee being terminated, WorkSafeBC found

Grant and Barbara Howse, in quarantine in Invermere. Mike Turner photo
Denied entry into U.S., Invermere couple still forced to quarantine for 2 weeks

The rules around crossing the U.S. border led to a bizarre situation for an Invermere couple

Most Read