Scotty Carlson

The Story Behind the Vancouver Canucks’ New Pre-Game Video

Rossland, B.C.'s own Juicy Studios and director Scotty Carlson added to their resume with this year's attitude-filled NHL intro.



Canucks fans will notice something different about the franchise’s pre-game festivities this season, and the team’s continued brand overhaul was on display in Saturday’s home opener.

For the early adopters out there, the Canucks showed off an impressive new light display – the stanchions in between the glass now glow blue and green – and the jumbotron is bolstered by swanky, more interactive and mobile headshots of the team’s starting lineup.

But, most noticeable and most talked-about was Vancouver’s new pre-game, pump-up video, which was put together by Rossland, B.C.’s Juicy Studios. The video was helmed with the help of several hometown favourites – starring new coach John Tortorella, defenceman Kevin Bieksa, captain Henrik Sedin, goalie Roberto Luongo, and White Rock boy Jason Garrison – and directed by Scotty Carlson.

Carlson was on-hand for Saturday’s demolition of the Edmonton Oilers – 6-2, by the way – to see his made-in-B.C. production come to life.

“You want people to get excited and cheer and sometimes, you know, they might not, but tonight they did and it felt really incredible,” Carlson said in the hallway between the fifth-level sky boxes, where he watched the game with Canucks staff and a host of Vancouver’s media elite – present and potential.

“It was just one of those moments you’ll remember forever.”

——————————

——————————

Vancouver’s on-ice display was ready for its close-up on Saturday, as the Canucks throttled Edmonton for 40-plus shots and cruised to the 6-2 victory. Captain Henrik Sedin had three assists to lead the way, while both Ryan Kesler and Daniel Sedin added their first goals of the season.

Off-ice and in the stands, however, the Canucks’ staff has been working to give its fans that special something. The club wants to create an atmosphere to brag about, and believes new initiatives – like the above Rossland-made pre-game film with the “us against the world” attitude – are as much a part of the game as the goals.

“We’ve grown a lot over the past three years and we wanted to set a new bar for our fans and the league this season,” said Canucks Vice-President of Brand Development, Ali Gardiner, in a press release last week. “We’re always looking for creative inspiration in the world of sports and entertainment.”

For fans, however, the videos and promos often impress but can be taken for granted. Sure, it’s pretty and you appreciate it, but not everyone might understand the immense amount of work that goes into it – the work that was just completed by Carlson and his crew at Juicy.

“Obviously, you just want fans to see it and really enjoy it,” Carlson said on Saturday. “Feel the experience that you’re trying to craft and get the mood and the tone. We put a lot of effort into just making that two-and-a-half minutes feel like it was for them.

“It’s kind of one of those moments that you won’t forget. You sit there and you’re a part of something huge, but it’s just a very personal moment for yourself.”

——————————

*Below are some samples from Juicy Studios’s other work, including videos for EA Sports, Red Bull, and The North Face…

EA Sports – “SSX”

Royal B.C. Museum – “Roar”

The North Face – “Hyvent”

Red Bull – “Stomping Ground”

Just Posted

Fernie Family Housing receives much needed funding for affordable housing

BC Housing funds new affordable housing in Fernie

Woman found in Cranbrook park pronounced deceased

Attempts to revive woman in hospital were unsuccessful, police say

Kootenay employers ready to meet job seekers at Black Press career fair

Dozens of companies will attend the event on Nov. 15 at the Ktunaxa Nation Building in Cranbrook

Woman taken to hospital after being found in Cranbrook park

RCMP say she may possibly be suffering from hypothermia

Youth strap on skates in memory of Hugh Twa

On Saturday, November 3, teams from around the Elk Valley and abroad… Continue reading

People flocking to Vancouver Island city to see hundreds of sea lions

Each year the combination of Steller and California sea lions take over Cowichan Bay

Protesters confront Environment Minister in B.C.

Protesters wanting more for killer whales confront Catherine McKenna

Humans reshaping evolutionary history of species around the globe: paper

University of British Columbia researcher had the paper published in the Proceedings of the Royal Society

Toronto ‘carding’ activist Desmond Cole stopped by police in Vancouver

Cole says his experience reveals what daily life is like for black and Indigenous residents

Commercial trucks banned from left lane of Coquihalla

B.C.’s Ministry of Transportation has introduced a new program that hopes to prevent accidents and closures on the Coquihalla Highway.

B.C. on track to record same number of overdose deaths as last year

128 people died of overdoses in September, bringing the total to more than 1,100 so far in 2018

B.C. firefighters rescue horse stuck in mud

‘It happens more often than you’d think,’ says deputy chief

Canadians more prepared for weather disaster than financial one: poll

RBC recommends people check their bank app as often as the weather app

B.C. dog owner sues after pet killed in beaver trap

A Kamloops man is suing the operator of a trapline north of the city after his dog died

Most Read