Commit offers clothing and a concept

Commit Snow and Skate supplies Fernie locals and tourists with all the latest in boarding equipment and fashion.

From left: Co-owner



An integral part of Fernie’s downtown, Commit Snow and Skate supplies Fernie locals and tourists with all the latest in boarding equipment and fashion.

Co-owner, Adam Laurin, says Commit isn’t just a store, it’s a lifestyle. “The whole concept behind Commit, is it doesn’t matter what you’re going to do in life, it doesn’t matter what sport you undertake, or if it’s education. Any genre in life takes your part to be successful at it, and if you’re not committed, then someone else will always get there ahead of you.”

Laurin created the brand of Commit making t-shirts and hoodies with two high school friends. “I came up with the idea to turn the brand into a store, and the original intention of the store was going to be to sell Commit clothing,” explains Laurin. “Because other brands and manufacturers can produce a better quality for a lower price, I ended up using connections that I

had through snowboarding to start bringing in product.”

Laurin brought his brother on as a partner, and together they opened up the original Commit store on Third Avenue. “I took on my brother [Matt] as a manager, because he’s extremely brilliant and awesome with numbers and writing, and all that business stuff that I didn’t want to handle at the time,” says Laurin.

Just one year after opening, Commit relocated to a bigger location on Second Avenue, and today, business is booming. From snowboards and skateboards to

clothing and accessories, Commit is Fernie’s one stop board shop.

Originally from Calgary, Laurin has immersed himself in the community of Fernie, involved in youth counselling and acting as an announcer at local sporting events. He says, “Anything that I’ve given to Fernie, Fernie’s given back to me ten fold. I’ll always give back to this town because the environment is so supportive.”

Commit is now coming full circle, with a new e-commerce website in the works that will allow the store to start selling the Commit brand again. “We’re going to be working with a factory out of Montreal and we’re going to be hand making Canadian clothing, with the Commit brand and logo,” says Laurin.

With Commit clothing set to be on sale by Christmas, and new winter stock arriving every day, it’s looking like it will be another busy winter for Laurin, and he’s not planning on slowing down anytime soon.

“I never planned on doing retail because it’s not a lucrative money making business, but out of love and passion we’ve been very successful. I love coming to work every day and I hope that continues.”

 

Just Posted

Crews successfully battle overnight house fire in Tie Lake

No injuries, home damage minimal thanks to quick response by crews

More burning prohibitions rescinded in southeast B.C.

Category 2 and 3 fires will be permitted in Southeast Fire Centre as of 1p.m. on Wednesday.

UPDATED: Pratt to be acclaimed as Cranbrook mayor

Mayor will serve another term after running unopposed in the upcoming municipal election

Eight cattle dead in tunnel crash

RCMP thanks agencies after cattle truck crash; investigates vehicle and thrift store thefts

Parlez-vous français? Fernie students do!

Francophone and schools offering French immersion popular among Elk Valley families

B.C. RCMP turn to Const. Scarecrow to shock speeders into slowing down

New addition will watch over drivers from a Coquitlam median for first-of-its-kind pilot in Canada

Youth give back to community

On August 30, Eliora and William Vandersteen, Matthew White, Isla Vandersteen, Alexis… Continue reading

Province announces 74 new French teaching spots at SFU, UBC

Needed to fill demand for increasingly popular French immersion programs in B.C.

B.C. home to 1/3 of Canada’s overdose deaths in first 3 months of the year

There were 1,036 overdose deaths in the first three months of the year, with 94 per cent accidental

B.C. candidate moves from hospice care to council race

He beat terminal cancer twice and entered hospice when he decided to run for council.

Canadian tobacco exec pushes back against vaping health concerns

A warning from Interior Health about the unknown health risks of vaping is getting a partial rebuke

Ministry of Agriculture commits $300,000 to help B.C. farmers obtain land

B.C. Land Matching Program supports access to affordable farmland for young farmers

Canadian air force short 275 pilots

Attrition outpaces recruitment and training claims Air Force

Most Read