Commit offers clothing and a concept

Commit Snow and Skate supplies Fernie locals and tourists with all the latest in boarding equipment and fashion.

From left: Co-owner



An integral part of Fernie’s downtown, Commit Snow and Skate supplies Fernie locals and tourists with all the latest in boarding equipment and fashion.

Co-owner, Adam Laurin, says Commit isn’t just a store, it’s a lifestyle. “The whole concept behind Commit, is it doesn’t matter what you’re going to do in life, it doesn’t matter what sport you undertake, or if it’s education. Any genre in life takes your part to be successful at it, and if you’re not committed, then someone else will always get there ahead of you.”

Laurin created the brand of Commit making t-shirts and hoodies with two high school friends. “I came up with the idea to turn the brand into a store, and the original intention of the store was going to be to sell Commit clothing,” explains Laurin. “Because other brands and manufacturers can produce a better quality for a lower price, I ended up using connections that I

had through snowboarding to start bringing in product.”

Laurin brought his brother on as a partner, and together they opened up the original Commit store on Third Avenue. “I took on my brother [Matt] as a manager, because he’s extremely brilliant and awesome with numbers and writing, and all that business stuff that I didn’t want to handle at the time,” says Laurin.

Just one year after opening, Commit relocated to a bigger location on Second Avenue, and today, business is booming. From snowboards and skateboards to

clothing and accessories, Commit is Fernie’s one stop board shop.

Originally from Calgary, Laurin has immersed himself in the community of Fernie, involved in youth counselling and acting as an announcer at local sporting events. He says, “Anything that I’ve given to Fernie, Fernie’s given back to me ten fold. I’ll always give back to this town because the environment is so supportive.”

Commit is now coming full circle, with a new e-commerce website in the works that will allow the store to start selling the Commit brand again. “We’re going to be working with a factory out of Montreal and we’re going to be hand making Canadian clothing, with the Commit brand and logo,” says Laurin.

With Commit clothing set to be on sale by Christmas, and new winter stock arriving every day, it’s looking like it will be another busy winter for Laurin, and he’s not planning on slowing down anytime soon.

“I never planned on doing retail because it’s not a lucrative money making business, but out of love and passion we’ve been very successful. I love coming to work every day and I hope that continues.”

 

Just Posted

Motor vehicle incident in Sparwood results in death of dump truck driver

An individual has died after the dump truck they were driving went… Continue reading

Fernie chainsaw carver wins big at Logger Days

Michael Penny placed 3rd at Powell River Logger Sports, last weekend

UPDATED: RCMP confirm one death in accident

Two motorcycles ran into the back of a vehicle towing a boat trailer on highway near Cranbrook

Survivor of near-drowning in Elk Valley lake viewing life through new eyes

“If I died that day, the baby wouldn’t know his dad,” said 31-year-old Mariano Santander-Melo.

Cannabis stores in Fernie get green light, open in one month

Two cannabis stores in Fernie could be open for non-medical sales in… Continue reading

Feds lowered poverty line, reducing the number of seniors in need: documents

Liberals introduced a poverty line that was below the prior low-income cutoff

BCHL: Alberni Valley Bulldogs have been sold

Victoria company has purchased BCHL team, but will keep it in Port Alberni

“Does Kirby care?” B.C. First Nation’s group using geo-targeted ads in Houston, Texas for justice

The Heiltsuk Tribal Council has called out Kirby Corporation for the Nathan E. Stewart oil spill

Trudeau announces $79M investment for 118 more public transit buses across B.C.

Contributions from municipal to federal level to fund more buses in a bid to cut commutes

B.C. woman wins record $2.1 million on casino slot machine

‘That night was so surreal … I wasn’t able to sleep or eat for the first two days,’ she said

After B.C. dad’s death, Technical Safety BC wants changes to trampoline park rules

Jay Greenwood, 46, did ‘a series of acrobatic manoeuvres prior to a fall that caused serious injury and cardiac arrest’

$900M settlement reached in class action on sexual misconduct in Canadian military

After facing criticism, the government moved to begin settlement proceedings in early 2018

Tax take stays ahead of increased B.C. government spending

Tax revenue $2.1 billion higher than budget in 2018-19

Two toddler siblings found drowned on First Nation in Alberta

The siblings were found drowned on their family’s property, according to RCMP

Most Read