This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Fernie skier braves extremes to find ‘soul line’

Caleb Brown named male champion at backcountry ski competition

Avalanche warning issued for Lizard Range, Flathead near Fernie

Warmer weather to increase avalanche risk: Avalanche Canada

Replacement school for Fernie imminent: SD5

School district board chair confident capital funding to follow maintenance project announcement

Teck to address air emission issues at Sparwood mine

Poorly performing dust collection system blamed for exceedances at Elkview Operations

WorkSafeBC close to completing ammonia inspections after Fernie arena tragedy

Statutory agency inspects ammonia-based fish processing facilities, follows up outstanding orders

B.C. resident baffled about welcome mat theft

Security footage shows a woman and her dog taking the mat from the property on March 13

Elkford woman wins national curling award

Terry Vandale hailed as a champion of curling; credited with making the sport more accessible

Trans Mountain court hearing: B.C. says it won’t reject pipelines without cause

Canada says the proposed amendments to B.C.’s Environmental Management Act must be struck down

Carfentanil found in 15% of overdose deaths in January: B.C. coroner

Carfentanil is 100 times more powerful than illicit fentanyl and used to tranquilize elephants

B.C. father fights for his life after flu turns into paralyzing condition

Reisig has lost all motor skills with the exception of slight head, shoulder and face movements.

B.C. wildfire prevention budget bulked up as dry spring unfolds

Night vision goggles tested for early detection effort

Vernon ordered to reinstate terminated firefighters caught having sex at work

City believes arbitration board erred, exploring options

Dozens of B.C. temperature records smashed as spring brings early warmth

Squamish Airport was the hottest spot in all of Canada on Monday

Hackers seek holes in B.C. Hydro power grid, auditor says

System meets standards, but local outages still a concern

Most Read