Four dedicated Save-on-Foods staff have followed through on their pledge, dying their hair for charity on May 30.
On May 4, Save-On-Foods staff started asking shoppers if they would like to round up their grocery bills to the nearest dollar to support the BC Childrens Hospital.
For 13 days, shoppers gave generously, and the store was able to meet its goal of $3500.
On the last day, they surpassed their target by one dollar, which meant that store manager Ryan Nesbitt, deli manager Laura Jordan, and grocery supervisors Dane Milliken and Alex Frioult would be dying their hair.
In order to stir up some excitement in the community earlier in the month, each participating manager announced the amount of fundraising needed in order for them to dye their hair pink.
Jordan set her goal at $2000, Milliken set his at $2500, Frioult set his at $3000 and Nesbitt set his at $3500.
“We put that out there, and the community was overwhelming with their support to get that money raised,” said Nesbitt.
The $3501 will be donated directly to the BC Childrens Hospital.
“I don’t know if there’s any need to explain why that’s important,” said Nesbitt.
“To make sure that our kids are healthy and they’ve got a place to go.
“I have three young kids myself, and I know that if they ever needed a place to go to get healthy and get better, that there’s really no better cause than making sure the kids are taken care of.”
Nesbitt believes $3501 is a record amount of money raised by Save-On-Foods, Fernie.
He thanked local hair salon, Blue Lime Hair Co., for its support.
The Round-Up for Kids campaign is a Canada-wide initiative by Save-On-Foods.
The campaign is now in its fifth year.