Legacy Ford Fernie loves to do its part

Dealership is a good business and a good neighbour

There’s more to being a good neighbour than just being a great dealership.

“The customer experience is a very big deal to us, but that’s not enough,” said Cory Herle, general manager of Legacy Ford in Fernie. “You have to support the community, because they support you.”

Legacy Ford has invested in its future in Fernie, with its sparkling new facility at 6165 Brenners Road. The showroom and the service and parts departments are all set up to offer premium customer service.

“We have top-of-the line machinery, including a wheel alignment machine — not a lot of places have that,” Herle said. “A customer’s time is valuable, so we do what we can to offer a one-stop shop.”

New facility, long-term employees

Ford is the top-selling manufacturer in Canada, and Legacy carries their complete line of cars and trucks. “Trucks are especially popular in the Interior,” Herle said. “The F-150 is our best seller by far.”

Legacy’s new facility is staffed with long-term employees who know Fernie and care about their customers. The Master Technicians service all makes and models of vehicles. The showroom staff, from the reception desk to the sales team, want you to enjoy the experience of purchasing a new (or new-to-you) vehicle.

But Herle says the team goes further. “Helping out and giving back in the community is very important to us,” he said.

“We believe in community spirit, and we are involved in supporting the people of our community. We support the endeavors of our community member groups, and strongly endorse and promote their services and efforts in assisting individuals in need.”

Shopping locally adds community value

He said Legacy Ford supports the Fernie food bank, and through Ford Canada’s Drive 4 Ur Community program, has contributed to the Fernie Ghostriders hockey team. Legacy Ford also sponsors the Fernie Mountain Bike Club.

All of this is possible because the people of Fernie shop locally. “That’s a big part of what makes a community,” Herle said. “We love serving our neighbours, and our city gets added value when our local businesses can pitch in with community efforts.”

Comments are closed

Just Posted

Elk Valley pride groups celebrate milestone

LGBTQ community marks 50 years since decriminalization

GALLERY: First responders in Fernie return baby owl to its nest

The baby owl’s inability to fly back to its nest prompted a rescue by first responders

VIDEO: Sick eagle released back into wild

Three months after a golden eagle suffering from lead poisoning was found… Continue reading

New program to get Elk Valley youth into workforce

Elk Valley once again facing labour shortage with over 150 job vacancies

CanWel takes Fernie students tree planting

Fernie Secondary class learns about reforestation; CanWel responds to AKBLG resolutions

VIDEO: Canadian breaks women’s world record for longest plank

Dana Glowacka, of Montreal, held a plank for four hours and 20 minutes

Sparwood Save-On-Foods partners with Food Share

A Sparwood supermarket is on its way to becoming waste free after… Continue reading

‘I think he’s still alive’: B.C. mom pleads for help finding son last seen a month ago

Family offering $5,000 reward for information leading to the safe return of Tim Delahaye

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

Five takeaways from the Court of Appeal ruling on B.C.’s pipeline law

It’s unclear how many tools are left in B.C.’s toolbox to fight the project

Kootenay man arrested and charged in 2015 murder

Nathaniel Jessup 32 of Creston has been charged with the second-degree murder of Katherine McAdam and offering an indignity to a body.

Community spirit saves Sparwood’s Coal Miner Days

Volunteers still needed to help run event, which will be held from June 3-9 at various locations

Sparwood Mayor resigns from Teck

David Wilks resigns from Teck Coal over a perceived conflict of interest

Most Read