The Fernie Chamber of Commerce is bringing the first ever Black Friday shopping event to the community this November. Instead of flocking south of the border for American sales, the Chamber is hoping to convince locals to stay in town to support Fernie businesses, and take advantage of some amazing deals and extended hours.
“We are in a very challenging position being this close to the border,” commented Sarah Parry, Chamber of Commerce Manager. “We’re really trying to get people to understand how important it is to spend even a small amount more in our community, as it makes such a significant difference.”
Taking place on November 23, the Black Friday event will give local outlets the chance to extend their hours and offer whatever special deals and sales they would like. The Chamber has launched an advertising and social media campaign that will spread the word about the collaboration between the Chamber and the participating businesses.
20 local retailers have already signed up, including Barkside Pets, The Guide’s Hut, Carosella, Green Petal, Freyja Lifestyle Fashion, Heaven Boutique, Boardstiff, Odyssey, Clawhammer Press, and Fernie Brewing Company. “It’s obviously something that is of great interest to people. They know the huge success the U.S. has with it,” remarked Parry. “The more people that join in the more impact it will make.”
She added, “If the concept can be developed to come have a look at how great Fernie is and make more of an event of it, as well as doing some shopping and supporting the local economy, I think it would be wonderful.”
For all the information on the participating businesses’ Black Friday hours and sales, visit www.fernieblackfriday.blogspot.com.