A classic Fernie image, taken by local photographer Jamie Hide, is the winning cover of IGS Drugstore’s 2013 national calendar contest.
The photo was chosen out of entries from across the country to grace the calendar’s cover, and to represent the month of December. With IGS Drugstore’s 2012 calendar lacking a Fernie image, Hide was encouraged to send in a photo by a pharmacist at the local IGS.
“I found out my picture was chosen and it would be December, but they didn’t tell me it was also the cover picture,” commented Hide. “So it was a pretty cool surprise when I first saw the calendar.”
The image was taken in December 2010 and shows a snow covered downtown Fernie, with the Lizard mountain range in the background.
“It was one of the Decembers when we had quite a bit of snow,” said Hide. “The sun had come out, the town looked great, the ski hill looked great, it was kind of one of those days you wait for.”
Hide went on to explain he had originally gone out that day to photograph the ski hill, but decided to head back to town as the weather wasn’t cooperating.
“It was getting cold, I gave up, but the weather changed as I came into town,” he commented. “By sort of just a fluke, this photo turned out to be one of the best.”
A well known Fernie photographer, Hide specializes in outdoor images, as well as wedding, family, and pet portraits. He also offers fine art reproduction and film scanning services.
The 2013 IGS Drugstore calendar can be purchased at any IGS location across Canada.