A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

UPDATE: Hindu organization asks B.C. company to pull ‘offensive’ jacket

Om Boys jacket features likeness of deity Ganesh holding a wrench

An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.

In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is “highly inappropriate.” Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.

“Inappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,” Zed said in the news release.

Zed also asked Om Boys and its CEO issue an apology.

Jesse Jeans, Om Boys spokesman, said it isn’t the company’s intention to offend anyone.

“That’s not what the brand’s about at all,” said Jeans. “It’s in my write-up on the ‘about’ section [of www.omboys.ca]. They’ll see that it’s totally not to offend anybody.”

According to Om Boys’ website, its mission is to raise awareness about Crohn’s, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.

“The designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,” Jeans said in a subsequent e-mail. “Our customer base so far has come from all walks of life. Our next design might even have ‘all’ the different religions riding motorbikes together, having fun, getting along and call it, ‘One Love.’”

Zed was contacted and indicated he would be providing further comment.

The Nanaimo Hindu Cultural Society was contacted, but didn’t immediately respond to a request for comment.



reporter@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

McDermid Creek fire registered at 70ha

A wildfire burning approximately 6 kilometres west of the Morrissey area is… Continue reading

Castlegar bridge designed by architect of collapsed Italian bridge

Riccardo Morandi designed the Kinnaird Bridge, which is part of Highway 3.

UPDATE: Fire forces closures and delays on Highway 3 at Kootenay Pass

Motorists should detour using Kootenay Lake ferry

Bisaro Anima cavers return from expedition

22 cavers spent a week logging 150 surface sinks, rifts and holes, and mapped 1km of new passages

‘We will not forget:’ Thousands attend funeral fallen Fredericton officers

Hundreds of officials marched in the parade, which included massed band, several police motorcycles

B.C. man designer behind Canucks’ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design

Lions give up late TD in 24-23 loss to Argos

B.C. falls to 3-5, fumbling away last-minute chance in Toronto

Eagle tree cut down legally a 1st for B.C. city

Planned eagle preserve ‘a first for City of Surrey’

Smoky skies like a disappearing act for sights, monuments around B.C.

Haze expected to last the next several days, Environment Canada said

Smoke scraps Nelson’s MS Bike Challenge

The annual fundraising event cancelled its cycling Saturday because of poor air quality

Canadians react to death of former UN secretary-general Kofi Annan at age 80

Nobel Peace Prize-winning former UN leader died early Saturday following a short illness

44 drownings so far this year in B.C.

Lifesaving Society urging caution to prevent deaths while on lakes, oceans and in pools

Most Read