Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

BraveFace mask fundraiser raises $10,000 for Make-A-Wish Foundation BC & Yukon

Over 2000 masks sold to support critically ill children.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

BraveFace, a new sustainable brand of organic masks, partnered with Black Press Media and the Make-A-Wish Foundation BC & Yukon to donate net proceeds from mask sales to children facing life-threatening conditions.

More than 2,000 masks were sold to support critically ill children who are literally putting up a brave face every day and going through some really incredibly difficult things, says Kemp Edwards, co-founder of BraveFace.

The fundraiser has also been an upside to fundraising challenges like many in the charitable sector during the pandemic.

Make-A-Wish Canada reports a revenue shortfall of $8 million nationally due to fundraising challenges with COVID-19.

“It’s been especially hard on our fundraising, we’ve had canceled events, canceled fundraising, we’re just not in the same places we’ve been last year, ” says Laura Ullock, manager of resource development at the Make-A-Wish Foundation, BC and Yukon chapter.

By being published across 72 Black Press Media publications, the fundraiser bridged communities together in an effort to continue the magic of wish granting, says Ullock.

“A wish is something that gives a child a chance to just be a kid again, she says, “and the opportunity to look outside of their illness.”

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

The fundraiser touched businesses like the Wolfe Auto Group who personally granted the wish of a little eight year old girl from Langley. Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.

Edwards’ echoes community connection was at the core of the fundraiser with businesses and locals purchasing for their family, employees, and neighbours.

“It’s about community building, it’s about protecting your neighbors. It’s about, you know, making sure that everybody has access,” he says.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

For Edwards, the fundraiser was an opportunity to give back to the community while offering socially conscious masks. While being made from 100 per cent organic cotton, the masks are also designed and manufactured in British Columbia. We wanted to use organic material that isn’t dyed, with heavy chemicals because this what people are breathing through, says Edwards.

BraveFace is working on a proposal to continue helping families nationally. Edwards says, “these efforts would further help provinces having a really hard time with the pandemic.”

Despite the pandemic challenges, donations from the BraveFace fundraiser will allow The Make-A-Wish Foundation BC & Yukon to continue working tirelessly to grant wishes such as backyard playgrounds, custom gaming computers, electric bikes. The foundation looks forward to granting travel wishes when it is safe to do so, says Ullock.

For more details visit your local Black Press Media community news website, or braveface.ca.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Just Posted

The Aquatic Centre at Western Financial Place.
Cranbrook Aquatic Center to close temporarily

The annual shutdown of the Aquatic Center at Western Financial Place will begin earlier than scheduled this year and does not have a defined end date at this time.

The latest EKASS survey confirms a steady decline in substance use among EK youth over the years. (image compilation via Pixabay)
Latest survey shows steady decline in adolescent substance use over the years

Starting in 2002, the survey has been conducted every two years to monitor changes in substance use patterns, attitudes and behaviors amongst East Kootenay youth.

The ‘official’ opening of 2nd Edition Coworking in downtown Fernie, a project five years in the making by the Fernie Chamber of Commerce. Left to right: Executive Director of the Fernie Chamber Brad Parsell, incoming President of the Fernie Chamber Norm Fraser, outgoing President of the Fernie Chamber Anita Palmer, and Mayor of Fernie Ange Qualizza. (Scott Tibballs / The Free Press)
Fernie Chamber cuts the ribbon on 2nd Edition

The new coworking space in Fernie is now ‘officially’ open, but has been operating since early 2021

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

Sparwood Mayor David Wilks with the new AED SaveStation installed at the Sparwood Leisure Centre. (Contributed by District of Sparwood)
Sparwood installs public AED

The SaveStation was installed thanks to a grant from CP Rail

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Highway notices like this come down effective June 14. Public health restrictions on non-essential travel and commercial operation have hit local businesses in every corner of B.C. (B.C. government)
Province-wide travel back on in B.C.’s COVID-19 restart plan

Gathering changes include up to 50 people for outdoor events

Calgary Stampeders’ Jerome Messam leaps over a tackle during second half CFL western semifinal football action in Calgary, Sunday, Nov. 15, 2015.THE CANADIAN PRESS/Jeff McIntosh
CFL football will be played this summer in Canada

Governors vote unanimously in favour to start the ‘21 campaign on Aug. 5

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Citizenship Minister Marco Mendicino holds a press conference in Ottawa on Thursday, Nov. 12, 2020. The federal government is announcing that Indigenous people can now apply to reclaim their names on passports and other government documents. THE CANADIAN PRESS/Sean Kilpatrick
Indigenous people can now reclaim traditional names on their passports and other ID

Announcement applies to all individuals of First Nations, Inuit and Métis background

Harvesting hay in the Fraser Valley. (Tom Fletcher/Black Press)
COVID-19: B.C. waives farm income requirement for a second year

Property owners don’t need minimum income for 2022 taxes

Cruise ship passengers arrive at Juneau, Alaska in 2018. Cruise lines have begun booking passengers for trips from Seattle to Alaska as early as this July, bypassing B.C. ports that are not allowed to have visitors until March 2022 under a Canadian COVID-19 restrictions. (Michael Penn/Juneau Empire)
B.C. doesn’t depend on U.S. law to attract cruise ships, Horgan says

Provinces to get update next week on Canada’s border closure

This undated photo provided by Girl Scouts of New Mexico Trails shows a scout donating cookies to firefighters in Rio Rancho, New Mexico, as part of the Hometown Heroes program. As the coronavirus pandemic wore into the spring selling season, many Girl Scout troops nixed their traditional cookie booths for safety reasons. That resulted in millions of boxes of unsold cookies. (Girl Scouts of New Mexico Trails via AP)
Thinner Mints: Girl Scouts have millions of unsold cookies

Since majority of cookies are sold in-person, pandemic made the shortfall expected

In this artist’s sketch, Nathaniel Veltman makes a video court appearance in London, Ont., on June 10, 2021 as Justice of the Peace Robert Seneshen (top left) and lawyer Alayna Jay look on. THE CANADIAN PRESS/Alexandra Newbould
Terror charges laid against London attack suspect

Crown says Nathaniel Veltman’s four counts of first-degree murder constitute an act of terrorism

Most Read